According to the National Tax Service's statistics on the top 100 daily life industries, as of December 2024, there were 22,828 Hof pubs and 9,142 simple pubs, a decrease of 1,718 and 731 establishments respectively compared to December 2023.


Compared to December 2018, this represents a decrease of 12,055 Hof pubs and 6,624 simple pubs, indicating a rapid change in the pub industry.


This shift is analyzed to be influenced by the recent economic downturn as well as the spread of the Sober Life and Sober Curious trends, particularly among the MZ generation, who are distancing themselves from alcohol and pursuing healthier lifestyles.


Although the number of pubs has decreased, reflecting the sober trend, non-alcoholic, alcohol-free, and low-alcohol beverages are becoming established as alternative drinks, emerging as useful options for those who wish to avoid drinking.


While the effects of drinking can vary depending on an individual's health status, amount consumed, and drinking frequency, it is generally known to be a cause of liver, digestive, cardiovascular, and cerebrovascular diseases, which can have a long-term negative impact on health.


In contrast, alternative beverages contain little to no alcohol, reducing the risk of alcohol-related diseases and easing the social burden of refusing to drink.


However, even small amounts of alcohol can still pose risks for those sensitive to alcohol or those who need to drive, so complete abstinence is recommended in such cases.


Non-alcoholic beer contains some ingredients found in regular beer, such as carbonation, yeast, and hops, but may also include artificial additives like preservatives, flavorings, and colorings. Excessive consumption can irritate the stomach, potentially leading to gastritis or indigestion and affecting the digestive system.


Some products are high in calories, which can negatively affect those who need to manage their weight, and if they contain large amounts of sugar, they may increase the risk of diabetes, obesity, and cardiovascular or cerebrovascular diseases. Therefore, it is important to carefully check the nutritional information before purchasing.


While these drinks allow people to enjoy the taste and atmosphere of drinking without the effects of alcohol, frequent consumption can lead to repeated experiences similar to drinking, potentially causing psychological dependence. As a result, it may be difficult to completely break drinking habits, so those with high alcohol dependence should seek professional help.



Kim Jaehan, head of the internal medicine department at Daedong Hospital, advised, "The Sober Life perspective, which avoids drinking and pursues individual enjoyment, is a very positive approach for a healthy life. However, even when choosing alternative beverages, if you carefully review the ingredients before making a selection, you can minimize the long-term negative effects on your body and maintain a healthy lifestyle."

Top 100 Daily Life Industries.

Top 100 Daily Life Industries.

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