Deloitte Korea Group Participates as Partner in Digital and Media Art Festival 'Loop Lab Busan'

Deloitte Korea Group announced on the 10th that it has signed a Memorandum of Understanding (MOU) with Artivist Co., Ltd., the organizer, to participate in the digital and media art festival 'Loop Lab Busan.'

The signing ceremony took place at Deloitte Korea Group on Gukjegeumyung-ro, Yeongdeungpo-gu, Seoul, with key figures including Hong Jong-seong, CEO of Deloitte Korea Group, and Kim Young-eun, CEO of Artivist Co., Ltd., in attendance.

Loop Lab Busan is a festival focused on the digital media art sector, combining an art fair, exhibitions, and forums into one event. It is the first festival of its kind attempted in Asia. The event will be held simultaneously across cultural spaces throughout Busan, centered around the Grand Josun Busan, from the 24th to the 26th.

This event is held in cooperation with the Busan Museum of Art and Loop Barcelona, the world's first media art fair. It provides a platform where visitors can appreciate and trade digital media art fair-related works. Various programs such as linked exhibitions and forums will also be conducted.

The Digital Asset Center of Deloitte Korea Group signed a strategic business agreement (MOU) with Artivist Co., Ltd., the organizer of Loop Lab Busan, to ensure the successful hosting of Loop Lab Busan. (From left) Kim Young-eun, CEO of Artivist Co., Ltd., and Hong Jong-seong, General Representative of Deloitte Korea Group, are taking a photo at the signing ceremony. Deloitte Group

Deloitte Korea Group’s Digital Asset Center will participate as a partner of Loop Lab Busan through this agreement. During the event, it plans to expand the intersection of art and finance and collaborate to promote the digital transformation of the art industry. Adriano Picinati di Torcello, Director of Art and Finance at Deloitte Luxembourg, will speak at Loop Lab Busan’s 'Art and Capital Forum,' providing insights into global art and finance market trends and collaboration trends.

Deloitte Korea Group’s Digital Asset Center supports companies in solving various challenges they face based on specialized expertise, including ▲ accounting treatment ▲ tax issues ▲ risk management strategies ▲ business model development.

Hong Jong-seong, CEO, stated, "This agreement will be an opportunity to lead the industry by creating new market value through the collaboration of art and finance and the digital transformation of the art industry. We will actively cooperate to expand our influence in the global market as well."

CEO Kim Young-eun said, "Through the agreement with Deloitte Korea Group, we hope Loop Lab Busan will establish itself as a sustainable global platform at the intersection of art and finance." Artivist is planning and organizing this event through the global digital media art project 'A-Fluxion.'

This content was produced with the assistance of AI translation services.