CJ Freshway Launches Two Types of 'Itswell Refreshing Tomato Sauce'

Application of Italian Brand "Longobardi Fratelli" Ingredients
In-house Recipe Development, Production at Subsidiary Facility

CJ Freshway announced on the 10th that it has launched two new tomato sauce products through its B2B food specialty brand, Itswell. The entire process, from recipe development to production, was planned in-house to enhance product competitiveness.

Considering the continuous increase in demand for tomato sauce in the B2B food ingredient market, CJ Freshway developed differentiated products. The distribution volume of tomato sauce products has grown at an average annual rate of 37% over the past three years, and there is also an increasing demand for premium sauce products due to the trend of upscale dining.

The new products consist of two types: Itswell Refreshing Tomato Pizza Sauce and Itswell Refreshing Tomato Salsa Sauce. Both come in large 2kg packages and are highly versatile, suitable for various dishes such as pizza, pasta, tomato stew, lasagna, bruschetta, taco filling, and grilled vegetables.

CJ Freshway explained, "We devoted great effort to selecting raw materials and developing the sauce blending recipe," adding, "We used Italian tomatoes with an excellent balance of sweetness and acidity to reduce sugar content and bring out the natural flavor of the ingredients." The tomato wholes applied in the sauce were supplied by CJ Freshway’s global partner, Longobardi Fratelli. By securing a large quantity of high-quality raw materials harvested last fall, they enhanced both quality and price competitiveness.

The salsa sauce, released together, is made by adding chopped jalape?o and onion to a tomato ketchup base. It is a ready-to-use tomato dip sauce that can be conveniently used without additional cooking. Both new products are produced at the sauce factory of Freshplus, a subsidiary of CJ Freshway.

This content was produced with the assistance of AI translation services.