LG Koo Kwang-mo "We Must Continue Unique Value as First and Best with Challenge and Change DNA"

'2025 LG Awards' Held at LG Inhwa-won
Emphasis on 'Innovation' Amid Growing Uncertainty
"Customers Always Come First... The Journey Toward Future Value Continues"

LG Group Chairman Koo Kwang-mo attended the '2025 LG Awards' held on the 9th at LG Inhwa-won in Icheon, Gyeonggi Province, and said, "Let us further evolve LG's DNA of challenge and change to create another first, the best differentiated value, and build a future for LG that is more loved by customers."

On the 9th, Koo Kwang-mo, Chairman of LG, delivered a congratulatory speech at the LG Awards held at LG Inhwa-won in Icheon, Gyeonggi Province. Photo by LG

According to LG on the 10th, Chairman Koo emphasized to the awardees at the event the day before that "the journey toward differentiated future value will continue, and the most important standard that must always be prioritized is the customer." LG explained that Chairman Koo's message highlighted the need to never forget and prioritize "relentless innovation for customers," even amid growing uncertainties in the global market due to the recent tariff imposition measures by the U.S. Trump administration.

The LG Awards is an event that discovers and awards cases of product and service innovations that have changed customers' lives. It started in 2019 and marked its 7th edition this year. So far, a total of 492 teams and over 4,000 people have received awards. This year, a total of 87 teams and 680 people were honored, including 3 teams for the Customer Impression Grand Prize (individual/base innovation/future innovation categories), 39 teams for the Customer Satisfaction Award, and 45 teams for the Customer Empathy Award. Moon Sung-guk, a manager at LG Electronics, won the individual category grand prize for developing the 'Clean View' function that solved inconveniences in air conditioner hygiene management. In addition, LG Energy Solution's Infrastructure FA Technology Team (base innovation category grand prize), LG Innotek Optical Solutions Division (future innovation category grand prize), LG AI Research Institute, and LG Uplus (customer satisfaction award) also received awards.

On the 9th, at the LG Awards held at LG Inhwa-won in Icheon, Gyeonggi Province, Koo Kwang-mo, Chairman of LG (first from the left in the back row), is taking a commemorative photo with customer representatives and award recipients. Photo by LG

The award ceremony, attended by about 500 people including Chairman Koo, LG top executives, customer representatives, and awardees, gained additional significance with the first unveiling of the 'Hall of Fame' commemorating past winners. The Hall of Fame displays nameplates engraved with the names and award-winning works of those who have received the 'Customer Impression Grand Prize' to date. The exhibition space was designated as the lobby of Yeonam Hall at LG Inhwa-won. Since Inhwa-won is the center for talent development that educates LG's core values, management philosophy, and job competencies, LG expects that all LG members will naturally encounter the challenges and achievements for customers through the nameplates of awardees displayed here. LG plans to prepare dedicated spaces at each affiliate to exhibit the nameplates of LG Awards winners by affiliate and to name major conference rooms after grand prize winners to enhance members' motivation and pride in practicing customer value. Additionally, awardees receive prize money and opportunities to participate in overseas workshops. Chairman Koo said, "We have gathered our innovation efforts to create the Hall of Fame at Inhwa-won," adding, "The names and efforts engraved here in the future will serve as a guidebook and catalyst of challenge and passion for many LG members."

This content was produced with the assistance of AI translation services.