Heineken Korea Secures Exclusive Domestic Distribution of 'Seolhwa Beer,' World's No.1 in Sales

Characterized by a Clean and Refreshing Taste with Carefully Selected Hops
Strengthening Domestic Beer Market Strategy by Expanding Portfolio

Heineken Korea announced on the 10th that it will exclusively distribute 'Seolhwa Beer,' the world's best-selling beer brand, in South Korea.

Seolhwa Beer is the flagship lager beer of the global brewing company China Resources Brewery, and it has secured the top spot in global sales with its clean and refreshing taste. Annual sales have surpassed 100 million hectoliters (1 hectoliter = 100ℓ), showing more than twice the sales volume of the world's second best-selling beer, recording overwhelming sales in the global market.

Heineken Korea expects Seolhwa Beer's unique clean and refreshing taste to meet the needs of domestic consumers who prefer lager beer. Seolhwa Beer boasts excellent quality with an authentic recipe using carefully selected hops. With an alcohol content of 4.3%, it offers a richer and more refined body while also featuring a smooth finish.

Through this distribution, Heineken Korea plans to add a cost-effective new brand to its existing premium beer lineup, including Heineken, Tiger, and Edelweiss, targeting a broader consumer base. After starting sales of bottled products in restaurants and pubs, Heineken plans to introduce canned products this summer and expand distribution to major supermarkets and convenience stores nationwide.

A Heineken Korea representative stated, "Seolhwa Beer is a cost-effective product boasting a refreshing taste and price that consumers can enjoy without burden, which will capture consumers' hearts. Through this Seolhwa Beer distribution, we plan to expand Heineken Korea's product lineup and further strengthen our position in the domestic beer market."

This content was produced with the assistance of AI translation services.