Olive Young N Seongsu Surpasses 1 Million Visitors Just Four Months After Opening

Cumulative Visitors Surpass 1 Million by End of Last Month
Average of 8,000 Monthly Visitors... Second Largest Store Nationwide
"Experiential Beauty Services to Expand Nationwide"

The cumulative number of visitors to CJ Olive Young's innovative store 'Olive Young N Seongsu' has surpassed 1 million.

CJ Olive Young announced on the 10th that the cumulative number of visitors to its first innovative store, 'Olive Young N Seongsu,' which opened last November in Seongdong-gu, Seoul, exceeded 1 million as of the end of last month.

The company analyzed that the high customer attraction effect was due to allowing customers to experience the latest K-beauty trends. Olive Young N Seongsu recorded an average daily visitor count of 8,000, ranking second nationwide after 'Myeongdong Town,' the top store in the country.

Domestic purchases ranked first among all Olive Young stores nationwide, surpassing 'Gangnam Town,' and 22% of visitors came from non-metropolitan areas outside Seoul and Gyeonggi Province. Foreign sales accounted for 70% of the total, ranking third nationwide, attracting a diverse customer base regardless of region or nationality.

Olive Young N Seongsu serves as a 'testbed' showcasing Olive Young's future strategies first and acts as an 'incubator' discovering emerging brands. Among 158 new brands that pursued entry with the opening of Olive Young N Seongsu, seven have expanded to over 1,370 stores nationwide. Representative brands include the healthcare brand 'Switch On' and the hair removal specialist brand 'Gorilla Waxing.' An Olive Young official said, "It is gaining attention as an experiential space that best highlights the selling points of tenant brands and is establishing itself as a debut stage for emerging brands."

Customers have been experiencing beauty content and an immersive large-scale shopping environment that cannot be found in existing distribution channels. According to an Olive Young survey, 80% of respondents rated their store visit experience as 'innovative,' with associated keywords mainly being 'young,' 'trendy,' 'new,' and 'diverse.'

In particular, the beauty care services operated in the store are gaining popularity beyond nationality and race. The skin scan (skin and scalp diagnosis) service offered in the 'Active Skincare' zone on the third floor of the store receives such high demand that a waiting line forms every morning for on-site reservations. The fact that customers can receive expert-level skin diagnosis and personalized skincare routines tailored to their skin type free of charge has spread by word of mouth through social media (SNS), with foreign customers accounting for nearly 72%.

Going forward, Olive Young plans to expand the retail innovation cases verified at Olive Young N Seongsu nationwide. In the long term, they intend to strengthen experiential beauty services so that customers can enjoy the Olive Young N Seongsu store experience at any Olive Young store.

An Olive Young official stated, "The reason Olive Young N Seongsu attracted 1 million visitors in a short period is because it provided advanced experiential beauty services that can only be offered in-store," adding, "We will continue to deliver differentiated customer experiences through various retail experiments and pursue innovation to enhance customer satisfaction."

This content was produced with the assistance of AI translation services.