Korea Tourism Organization Opens Applications for '2025 Tourism Data Utilization Contest'
Applications Open Until May 7
Total Prize Money of 50 Million KRW
The Korea Tourism Organization announced on the 3rd that it will accept applications for the '2025 Tourism Data Utilization Contest' until 3 PM on May 7, in collaboration with Kakao.
This contest was prepared to encourage the development of competitive tourism services amid the normalization of digital technologies such as artificial intelligence (AI) in the travel sector and the full-scale launch of hyper-personalized marketing.
Now in its 13th year, the Tourism Data Utilization Contest aims to discover new tourism services using approximately 4.58 million open data records from the organization. Last year, the contest helped discover services such as the bicycle riding information app 'Cyclorama' and the hiking course guide service 'Greking'.
The total prize money for the contest is 50 million KRW. One grand prize winner will receive 15 million KRW, five excellence award winners will each receive 3 million KRW, ten merit award winners will each receive 1 million KRW, and twenty encouragement award winners will each receive 500,000 KRW, totaling 36 teams to be awarded.
Additionally, benefits such as bonus points during the document screening for the Korea Credit Guarantee Fund's startup nurturing program 'Start-up NEST' and Kakao office tour programs will be provided. Furthermore, to expand the discovery of excellent regional tourism services, collaboration with seven Regional Tourism Organizations (RTOs) is underway, and special awards will be given separately from the main awards.
Anyone interested in developing tourism data utilization services can participate in this contest, and detailed information can be found in the Touraz announcement/contest menu.
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Moon Seon-ok, head of the Digital Content Team at the Korea Tourism Organization, stated, "The Korea Tourism Organization annually discovers and opens new APIs (Application Programming Interfaces), such as tourism big data and pet-friendly travel information, and will continue to support new service development and industry growth through the opening of highly usable external data."
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