Sh Suhyup Bank Holds Launch Ceremony for 5th Sh Creator... Expanding Employee Influencer Branding

Active as Leading Employee Influencers in the Financial Sector
Surpassing 20 Million Cumulative Views

▲At the start of the new semester, Sh Suhyup Bank President (third from the left in the back row) is taking a commemorative photo after the inauguration ceremony of the 5th 'Sh Creator' on the 28th. Provided by Sh Suhyup Bank.

Sh Suhyup Bank announced on the 31st that it held the inauguration ceremony for the 5th class of 'Sh Creators,' YouTuber employees and promotional models of Sh Suhyup Bank, on the 28th.

Sh Creators are responsible for promoting the Suhyup Bank brand and communicating with customers through YouTube content planned and starring directly by Sh Suhyup Bank employees.

Starting with the 1st class of Sh Creators in 2021, the various video contents they have created have surpassed a cumulative 20 million views, establishing themselves as leading employee influencers (employee + influencer) in the financial sector.

In particular, last year, they attracted attention by producing various public interest contents such as the notification campaign for the 'Service to Recover Wrongly Transferred Money' in collaboration with the Korea Deposit Insurance Corporation.

The newly selected 5th class Sh Creators this year expanded the age and rank range from the previous junior employee-centered composition to include senior employees as well.

Im Soo-min, Deputy General Manager of the AI Data Innovation Team, who joined as a creator in her 40s, said, "We will create content that resonates not only with the MZ generation but also with customers and viewers in their 40s and 50s." She added, "I think the charm of Sh Suhyup Bank creators lies in being able to produce high-quality content by exercising creativity from the employees' perspective without worrying about the management."

Sh Suhyup Bank plans to collaborate with YouTubers from various fields throughout the year, aiming to produce content that promotes the value of the marine and fisheries industry and coexistence with local communities.

A Sh Suhyup Bank official said, "Short-form content has now established itself as a new communication method in the financial sector," and added, "We expect the unique Sh Creators to bring new changes as employee influencers promoting the Sh Suhyup Bank brand image."

This content was produced with the assistance of AI translation services.