Lotte Card Signs Agreement with Seoul City to Revitalize Tourism Content

Development of Specialized Content Products and More

Lotte Card announced on the 28th that it signed a business agreement with the Seoul Metropolitan Government to revitalize tourism content at the Lotte Card headquarters in Jongno-gu, Seoul on the 27th.

Lotte Card signed a business agreement with Seoul City to revitalize tourism content on the 27th at the Lotte Card headquarters in Jongno-gu, Seoul. Gu Jong-won, Director of Seoul City Tourism and Sports Bureau (left), and Jeong Dong-hoon, Head of Strategy at Lotte Card. Photo by Lotte Card

The two organizations agreed to develop specialized tourism products using Seoul's tourism content and to establish a close cooperative relationship in promotional marketing and other areas.

Lotte Card plans to combine Seoul's content with its travel service and marketing expertise, including tourist 'MVP theme courses,' locations related to Hallyu protagonists from dramas, movies, and K-pop, Hallyu fandom sacred sites called 'Soul Spots,' and 'Oraegage'?shops long loved by Seoul citizens.

A Lotte Card official stated, "By combining Seoul's unique tourism resources with Lotte Card's online and offline marketing capabilities, we will provide a differentiated travel experience," adding, "Through this agreement, we will contribute to revitalizing local tourism and do our best to enhance the convenience and satisfaction of foreign tourists visiting Seoul."

This content was produced with the assistance of AI translation services.