Discovery Expedition Opens New Store in Myeongdong

Opening Events Including Byun Woo-seok Photo Card Giveaway

Outdoor brand Discovery Expedition announced on the 28th that it has opened a new store in Myeongdong, Jung-gu, Seoul.

Discovery Expedition Myeongdong New Store. Provided by F&F

The Discovery Expedition Myeongdong store spans two floors and is designed with organic curves and textures inspired by nature. It is a space emphasizing 'exploration' and 'journey,' aiming to meet a diverse range of global consumers.

To celebrate the new opening, a pop-up photo booth has been set up on the second floor of the store. Anyone can take free instant four-cut photos with actor Byun Woo-seok, a Discovery model, to capture memories.

Various benefits are also offered for customers who make purchases. Photo cards of Byun Woo-seok will be given on a first-come, first-served basis without any purchase amount restriction. Additionally, customers who spend over 70,000 KRW in a single transaction can participate in a lucky draw event limited to the first 100 people each day. Prizes include Discovery's new products such as the 'Freshvent Fulton Training Short Sleeve Anorak' signed by Byun Woo-seok, Discovery Freshvent T-shirts, tumblers, socks, and more.

A representative from Discovery Expedition stated, "We hope this will be the optimal space where customers worldwide can directly experience and purchase Discovery products."

This content was produced with the assistance of AI translation services.