From Product Trials to One-on-One Personalized Consultations

Comprehensive healthcare company Cosima announced on the 26th that it will operate an experiential pop-up store at Starfield Goyang until June 4.


Kojima Starfield Goyang Pop-up Store. Photo by Kojima

Kojima Starfield Goyang Pop-up Store. Photo by Kojima

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This pop-up store was prepared to offer customers rest and abundant purchase benefits in celebration of spring, when outdoor activities increase. Visitors can experience products, receive one-on-one personalized consultations, and purchase services on the 4th floor Beauty Village of Starfield Goyang.


The products will include Cosima's representative massage chairs and 10 types of small massage devices. The massage chairs consist of four models: the premium model "New Era," equipped with the brand's core technologies such as dual engines and motion frames; the emerging bestseller massage chair "Oblique"; and the value-for-money steady sellers "Double Motion" and "Cosidouble." Customers who purchase at the pop-up store can receive discounts of up to 34%.


The small massage devices will include six types, such as the stool-type foot massager "Cosistool" and the upgraded "Cosistool Boucl? Edition," which adds a calf roller and boucl? material. Visitors can also find the leg massager "Reener," equipped with a large-capacity 3.5ℓ air pump, the neck and shoulder massagers "Comfonec" and "Runnable," as well as the cushion massager "Cosibag." Small massage devices can be purchased at discounts of up to 51%.


Additionally, a pop-up store opening commemorative giveaway event will be held until the 31st of this month. Customers who purchase the massage chairs New Era or Double Motion can choose a gift between the Cosistool and a 150,000 KRW Shinsegae gift certificate. Customers who purchase the massage chairs Cosidouble or Oblique can select either a two-piece set consisting of the eye massager "IO G" and hand massager "Easy Hand" or a 100,000 KRW Shinsegae gift certificate. The giveaway event is on a first-come, first-served basis and may end early depending on stock availability.



Kim Kyungho, head of marketing at Cosima, said, "Since massage devices are high-involvement products that are important to experience directly, we decided to open a pop-up store in a shopping mall with high foot traffic to increase customer contact points. We will continue to expand various opportunities so that more customers can experience Cosima's excellent products."


This content was produced with the assistance of AI translation services.

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