Market share at 7.6%... Slight decrease from last year

Hyundai Motor Company and Kia saw a decline in their European sales performance in February.


According to the European Automobile Manufacturers Association (ACEA) on the 25th, Hyundai and Kia sold 73,294 units last month, a decrease of about 7.4% compared to the same period last year. Hyundai sold 37,210 units, down 7.2%, while Kia sold 36,084 units, down 7.7%.


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The overall European market size last month also shrank by about 3.1% to 963,540 units compared to the same period last year, which is seen as a contributing factor.


Due to the decrease in sales volume, Hyundai and Kia's market share also dropped to 7.6%, down 0.4 percentage points (p) from the same period last year. Hyundai and Kia's market shares were 3.9% and 3.7%, respectively, each decreasing by 0.2 percentage points.


By model, Hyundai's Tucson sold 7,724 units, followed by the Kona (5,506 units) and i20 (4,652 units).


Kia maintained its popularity with the Sportage selling 9,485 units. This was followed by the Ceed with 6,887 units and the EV3 with 5,063 units sold.


In the eco-friendly vehicle segment, Hyundai's Tucson Hybrid (HEV) was the best-selling with 3,690 units. Plug-in Hybrid Electric Vehicle (PHEV) models sold 1,199 units. The Kona recorded a total of 4,621 units, with 2,720 hybrid models and 1,901 EV models.


Pure electric vehicles, the Casper EV (Inster) and Ioniq 5, sold 1,694 and 1,527 units respectively.



For Kia, the EV3 sold 5,063 units, the Niro sold 3,490 units (HEV·PHEV 2,859 units, EV 631 units), and the EV6 sold 1,324 units.


This content was produced with the assistance of AI translation services.

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