Held at Shinsegae Gangnam and Shinsegae Department Store Centum City Branches
Discounts on Representative Models of the 'Materasso Forest Collection'

Shinsegae Casa's sleep specialist brand 'Materasso' announced on the 25th that it will hold a special event until the 30th to celebrate the 1st anniversary of the opening of its representative specialty stores in Seoul and Busan.


Shinsegae Casa expanded Materasso, which was Casamia's mattress series, into a sleep specialist brand in 2023 to fully enter the sleep market. Along with this, specialty stores exclusively displaying and selling Materasso products were officially launched last year, and currently, a total of eight stores are operating nationwide, mainly in major cities such as Seoul, Busan, and Daejeon.


Materasso Shinsegae Department Store Centum City Branch. Provided by Shinsegae Casa

Materasso Shinsegae Department Store Centum City Branch. Provided by Shinsegae Casa

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Among them, Shinsegae Casa is holding an event to celebrate the 1st anniversary of the opening of the representative stores in Seoul and Busan, ‘Materasso Shinsegae Gangnam Branch’ and ‘Materasso Shinsegae Department Store Centum City Branch.’


First, the premium mattress ‘Materasso Forest Collection’ representative models ‘CloudH’ and ‘Bay’ will be discounted by up to 20% depending on membership level.


Customers who purchase a Materasso Forest Collection mattress and additionally purchase Casamia furniture totaling more than 7 million KRW will receive a drawer from Casamia’s popular dressing room furniture series ‘Leto’ as a gift.


In addition, depending on the purchase amount, customers will receive Shinsegae gift certificates worth about 10% of the purchase and additional gifts such as Casamia bedding. Various benefits are also prepared, including Starbucks coffee coupons for customers who visit the store for consultation or estimates during the event period.


A company official said, "This year, we plan to actively expand specialty stores so that the Materasso brand becomes more widely known and customers can easily access the brand."



Meanwhile, Shinsegae Casa plans to focus its capabilities on expanding the Materasso brand scale this year, opening about 30 additional specialty stores to increase customer contact points, and significantly expanding product lineups and categories.


This content was produced with the assistance of AI translation services.

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