SK C&C Builds Hana Bank Next-Generation System 'Project First'

Advancing Corporate Banking Channels and Marketing Platform
Rebuilding the Unified Messaging System (UMS)

SK C&C announced on the 25th that it has embarked on the second phase of Hana Bank's next-generation system project, 'Project First: Corporate Banking and Marketing Advancement.'

In this project, SK C&C is responsible for advancing the corporate banking channel operations, rebuilding the Unified Messaging System (UMS), and enhancing the marketing platform.

SK Corporation C&C logo. Provided by SK C&C

First, the structure will be optimized by classifying customer types based on the financial journeys that corporate clients are interested in, enabling quick access to preferred services for each customer type.

For example, customers are categorized as 'Banking-type customers' who are starting fund management, 'Integrated fund management-type customers' who utilize open banking, 'Product subscription-type customers' who explore various products, and 'Management-type customers' who aim to grow their business through individual business management support services. Subsequently, a user interface (UI) and user experience (UX) will be implemented to automatically provide tailored content and services to these customers.

Additionally, plans include improving the processing speed of large-volume query data and implementing a transaction continuation service through an omnichannel that connects mobile and face-to-face services.

The Unified Messaging System (UMS) manages message dispatches to customers. Through this reconstruction, SK C&C aims to enhance operational convenience by enabling ▲timely delivery of information tailored to customer types ▲system performance improvements for mass dispatches ▲error checking and anomaly detection processes at each dispatch stage ▲automation of settlement tasks.

In the marketing platform advancement, targeted marketing based on behaviors identified during corporate customers' transaction processes will be strengthened. The platform is designed to recommend products of interest at the start of transactions or provide startup consulting information during the startup preparation phase through a single-view screen that allows a comprehensive view of diverse customer information.

Nam-sik Kim, Head of Digital Services Division 1 at SK C&C, said, "As Hana Bank’s digital innovation partner, we will do our best in the corporate banking channel and marketing platform advancement projects to align with the goal of 'developing a banking DX system that prioritizes customer-first service provision.'"

This content was produced with the assistance of AI translation services.