Proposal to Introduce a Specialized T-Commerce Channel as a "Plan to Strengthen Sales Support for Small and Medium-Sized Businesses"

Policy Forum Held on Measures to Strengthen Sales Channel Support
for Small and Medium-sized Merchants by the Korea Distribution Science Association

There was an opinion that a specialized data home shopping (T-commerce) channel should be introduced as a 'Plan to Strengthen Sales Channel Support for Small and Medium-sized Merchants.'

On the 25th, the Korea Distribution Science Association held a policy forum on 'Plan to Strengthen Sales Channel Support for Small and Medium-sized Merchants,' sponsored by the Korea Federation of SMEs, at the 2nd floor of the Korea Federation of SMEs building in Yeouido, Seoul.

This forum was planned to seek the realization of revitalizing the livelihood economy by strengthening sales channel support for small and medium-sized enterprises and small merchants who are experiencing unprecedented crises due to increasing business instability in the global market and prolonged contraction of consumer sentiment in the domestic market.

From the sixth person on the left, Assemblyman Kang Seung-gyu, President Park Kyung-do of the Korea Distribution Association, and Assemblyman Ahn Do-gul are taking a commemorative photo. Provided by the Korea Distribution Association

At the forum, Professor Lee Ho-taek of Keimyung University, who co-presented, delivered a presentation titled 'Suggestions for Expanding Sales Channel Support for Small and Medium-sized Merchants.' Professor Lee explained, “The most fundamental cause of the management difficulties faced by small and medium-sized merchants is poor sales due to economic recession, so it is essential to secure self-sustainability through strengthened sales channel support,” and proposed the introduction of a specialized T-commerce channel for small and medium-sized merchants as an immediately effective sales channel support measure.

Professor Lee presented reasons and possibilities why T-commerce is suitable as a distribution sales channel for small and medium-sized merchants, and anticipated that it could serve as a reliable digital sales channel for small and medium-sized merchants amid the unstable distribution environment caused by recent incidents such as TMON, WEMAKEPRICE, and Homeplus.

Subsequently, in the comprehensive discussion chaired by Professor Han Sang-rin of Hanyang University, participants including Professor Jeong Hwan of Konkuk University, Professor Jeong Yeon-seung of Dankook University, Director Noh Chang-hee of the Digital Industry Policy Research Institute, Expert Ryu Pil-seon of the Korea Federation of Small and Medium Business, and Son Seong-won, Head of the Small Merchant Policy Office at the Korea Federation of SMEs, shared various opinions on ways to strengthen sales channel support for small and medium-sized merchants.

Park Kyung-do, President of the Korea Distribution Science Association, said, “To realize the revitalization of the livelihood economy based on the sustainable growth of small and medium-sized merchants, it is necessary to establish a specialized distribution channel suitable for small and medium-sized merchant products and with reliability,” adding, “Long-term government policy support is urgently needed for small and medium-sized merchants struggling with sales channels.”

This content was produced with the assistance of AI translation services.