Hwahae Partners with Japanese Local Distributor Story to Target Local Market

Discovering K-beauty Brands
Launching Japanese Version of Global Web in Q1

Beauty platform 'Hwahae' operator Birdview announced on the 19th that it has signed a business agreement with Story, a local Japanese distributor and marketing agency, to accelerate its entry into the local market.

Through this agreement, the two companies plan to discover beauty brands with high growth potential on the Hwahae platform and provide customized consulting to help them enter offline distribution channels in Japan, as well as support promotion and marketing.

From the left in the photo, Kim Kyung-il, CEO of Birdview, and Watanabe Masahiro, CEO of Story, are signing an agreement and taking a commemorative photo. Photo by Birdview

Hwahae aims to assist brand growth not only online but also offline through this collaboration with Story. Story is a company engaged in cosmetics manufacturing, sales, export/import, and marketing consulting, and has introduced domestic beauty brands such as Bamboni, Nardis, and Tiam into major Japanese distribution channels and makeup specialty stores. It has a dedicated Korean business team to support the successful entry of K-beauty brands into Japan.

Kim Kyung-il, CEO of Birdview, said, “Through the partnership with Story, we will support brand growth across online and offline distribution, marketing, and promotion in Japan to achieve meaningful results. Furthermore, we will actively work to expand the recognition of Hwahae’s services in Japan while exploring new business opportunities.”

This content was produced with the assistance of AI translation services.