Baemin Provides Weekly Meals to 1,000 Children at Risk of Food Insecurity Nationwide During Winter Break

Baemin Vacation Lunchbox Project
Provides 149,554 Meals to 6,183 Children Nationwide Over Six Years
Expands Child Nutrition Support With Meal Vouchers and Lunchboxes

Woowa Brothers, the operator of Baedal Minjok, announced on the 14th that they have completed the 'Baemin Vacation Lunchbox 2024 Winter Vacation Project,' delivering meal vouchers and lunchboxes to 1,000 children at risk of food insecurity nationwide during last winter vacation.

Baemin Vacation Lunchbox is Baemin's representative social contribution project that provides meals to children and adolescents at risk of food insecurity during vacation periods. Since the winter of 2020, in partnership with the international relief and development NGO World Vision, they have supported 149,554 meals for 6,183 children across 430 schools in 9 regions nationwide, including Seoul and Gyeonggi, for six consecutive years. To this end, Baemin has cumulatively supported approximately 1.6 billion KRW and raised 342 million KRW from 13,541 sponsors through fundraising campaigns.

A drawing letter submitted to the Baemin Vacation Lunchbox Case Contest. Provided by Woowa Brothers.

In particular, beyond just providing meals, school teachers met with the children to deliver lunchboxes and check on their well-being during the vacation period, fulfilling a caregiving role. By delivering both lunchboxes and Baemin meal vouchers together, they also provided food choice options, allowing children to select the foods they wanted rather than fixed distribution menus.

This winter vacation project was carried out in partnership with KB Securities, selecting 1,000 children at risk of food insecurity and supporting their meals weekly with lunchboxes and meal vouchers. Separately from meal support, KB Securities operated an economic classroom, conducting economic education programs for the children, and provided book gift cards to help them start the new semester well.

Kim Junghyun, Head of Value Management at Woowa Brothers, said, “As this marks the 10th year, we will continue to strive to expand the child food safety net in our society.”

This content was produced with the assistance of AI translation services.