LG Household & Health Care Wins 5 iF Design Awards... Second Consecutive Year of Recognition

Winning Main Awards for Two Consecutive Years
Three Beauty and Two Household Products Selected
Design Innovation Recognized

LG Household & Health Care announced on the 12th that five of its works won the main awards at the world's most prestigious design competition, the German 'iF Design Award.' This is the first time that five works have won awards.

This year, LG Household & Health Care was named on the winners list with three works in the beauty (cosmetics) category: ▲The History of Whoo Brand Book ▲The Therapy Vegan ▲Ohui Ultimate Fit Jin Cushion X Hotel827, and two works in the household goods category: ▲Pramon ▲Yusimol Classic Dental Floss.

Images of five products that won the main prize at the iF Design Award. (Photo by LG Household & Health Care)

The 'Pramon' design, which received the highest score, was praised for expressing differentiated customer experiences and fun character ideas by utilizing generative artificial intelligence (AI) Midjourney. 'The History of Whoo Brand Book' was recognized for embodying differentiated brand values through design, based on Korean royal heritage and traditional herbal medicine prescriptions. In addition, 'Yusimol Classic Dental Floss' received positive evaluations for its easy-to-use form and ideas, while the collaborative designs of 'The Therapy Vegan' and 'Ohui Ultimate Fit Jin Cushion X Hotel827' were praised for effectively using sustainable eco-friendly materials.

A representative from LG Household & Health Care's Design Center explained, "As a result of our efforts to provide differentiated customer value through innovative design, we were able to achieve the remarkable feat of winning five awards at the world's most prestigious design competition."

The iF Design Award is considered one of the top three most credible design awards worldwide, along with Germany's 'Red Dot Design Award' and the United States' 'IDEA Design Award.' This year, the iF Design Award received over 11,000 entries from 66 countries. Last year, LG Household & Health Care submitted the mini tattoo printer 'Imprintu' to the iF Design Award and won the main award.

This content was produced with the assistance of AI translation services.