LG Electronics Makes First Move in US 'DCW 2025'... Targets B2B Market

First Simultaneous Participation in KBIS and IBS
Showcasing 'Total Space Solutions'
Debut of 'CookZone Free Induction'

LG Electronics is making its debut at the largest design and construction expo in the United States to showcase its core home appliance technologies. The strategy aims to strengthen its position in the U.S. B2B (business-to-business) home appliance market.

LG Electronics will participate in the largest design and construction expo, 'DCW (Design & Construction Week) 2025,' held in Las Vegas, USA, from the 25th to the 27th local time, accelerating its efforts to capture the B2B home appliance market.

DCW is the integrated exhibition name referring to the kitchen and bathroom show 'KBIS (The Kitchen & Bath Industry Show)' hosted by the National Kitchen & Bath Association (NKBA) and the international building exhibition 'IBS (International Builders' Show)' hosted by the National Association of Home Builders (NAHB).

The exhibition space of LG Electronics participating in 'DCW 2025,' the largest design and architecture fair held in Las Vegas, USA, from the 25th to the 27th (local time), provided by LG Electronics.

This year, LG Electronics is participating simultaneously in 'KBIS 2025' and 'IBS 2025' for the first time to strengthen its position in the U.S. B2B home appliance market. In LG Electronics' largest-ever exhibition space (1282㎡), it will showcase total space solutions targeting the B2B market while exhibiting its ultra-premium built-in appliance brand 'SKS' and a lineup of high-efficiency premium appliances. Ryu Jae-cheol, President of LG Electronics' Home Solutions Business Division, emphasized, "We will continue to grow our influence in the B2B home appliance market through relentless technological innovation based on customer trust."

LG Electronics is participating in 'IBS 2025' for the first time to introduce total space solutions that offer customized proposals for appliances, heating and cooling, and IoT (Internet of Things) technologies according to various living environments and lifestyles. IBS 2025 is the largest international building exhibition in the U.S., where industry professionals in home building, construction, and interior design gather to showcase diverse products and technologies.

At this exhibition, LG Electronics will set up a 260㎡ booth to display home appliances perfectly suited for various housing types such as single-family homes, apartments, and studio apartments, while highlighting core component technologies like heat pumps.

In particular, LG Electronics will showcase various IoT products for AI home implementation, including the 'Smart Plug,' which links with the 'LG ThinQ' app to monitor real-time electricity usage and control power remotely, the 'Smart Switch' that can turn home lighting on or off, as well as temperature and humidity sensors and motion sensors. The company plans to demonstrate business opportunities using AI home solutions in the B2B home appliance market as well.

LG Electronics 'CookZone Free Induction Pro Range' New Product, Photo by LG Electronics

Additionally, at the center of the exhibition booth, members of the builder-specialized sales organization 'LG Pro Builder' will use tablet PCs to explain products and solutions and provide consultations, carefully prepared to facilitate immediate business connections. The space will be used to introduce solutions where living spaces and appliances harmonize, covering a broad product lineup from home appliances to HVAC.

LG Electronics has designed the space to allow visitors to experience its core component technologies and the product lineup applying them. First, it will unveil the new lineup of the ultra-premium built-in appliance brand SKS for the first time in spaces decorated with different atmospheres tailored to various age groups and lifestyles. Recently, LG Electronics changed the name of its ultra-premium built-in kitchen appliance brand from 'Signature Kitchen Suite' to SKS. This change retains the existing brand philosophy of 'True to Food' while providing customers with the more intuitive SKS name.

Notably, products featuring an island system concept with an 'integrated hood' and 'hidden induction' that can be stored inside the countertop when not in use will be exhibited. These products prioritize the customer experience by even concealing their appearance within the kitchen space.

Also debuting is the 36-inch 'CookZone Free Induction Pro Range,' which combines an all-free induction cooktop where pots and pans can be placed anywhere on the surface with a pro range oven featuring an induction cooktop on top and an oven below. This product is equipped with Gourmet AI functionality, allowing customers to watch the cooking process inside the oven in real-time via the LG ThinQ app and save videos and photos.

This content was produced with the assistance of AI translation services.