'Home Appliance Powerhouse' LG Heads to US Design & Architecture Expo... Accelerating B2B Strategy

First Simultaneous Entry into U.S. 'KBIS·IBS'
Largest-Ever Exhibition Booth at 1,282㎡
Unveiling Built-in Packages Targeting Construction and Interior Industries
Showcasing Total Space Solutions and New SKS Lineup

LG Electronics, a 'global home appliance leader,' is strengthening its North American business-to-business (B2B) home appliance market strategy by promoting its ultra-premium built-in appliances. By supplying LG Electronics built-in packages from the housing construction stage, the company aims to become a B2B powerhouse following General Electric (GE) and Whirlpool, expanding its presence in the U.S. premium appliance market.

From the 25th (local time), LG Electronics will participate in the largest U.S. design and construction expo, DCW 2025, held over three days in Las Vegas, showcasing its 'total space solution' along with a new lineup of the ultra-premium built-in appliance brand 'SKS' and a high-efficiency premium appliance lineup.

DCW is the integrated name for North America's largest kitchen and bathroom exhibition 'KBIS' and the largest international building show in the U.S., 'IBS.' LG Electronics is participating in both exhibitions simultaneously for the first time this year, setting up its largest-ever exhibition booth of 1,282 square meters (㎡) to focus on the B2B market, including housing construction, building, and interior industries. The U.S. home appliance market was the largest globally last year, valued at $40 billion (approximately 57 trillion KRW), with the B2B market estimated to account for 20% of this.

Ryu Jae-cheol, President of LG Electronics' HS Business Division, stated, "We will continue to grow our influence in the rapidly expanding B2B home appliance market through relentless technological innovation."

LG Electronics, participating for the first time in IBS hosted by the National Association of Home Builders (NAHB), will introduce a total space solution encompassing home appliances, heating, ventilation, and air conditioning (HVAC), and artificial intelligence (AI) technologies. At a 260㎡ booth, customized home appliances for various housing types such as single-family homes, apartments, and studios will be showcased. Core component technologies like heat pumps and AI home solutions utilizing the AI home platform 'LG ThinQ Application (app)' and various Internet of Things (IoT) devices will also be unveiled. Additionally, LG has deployed specialized sales personnel called 'LG Pro Builder' targeting the construction industry (builders) at the exhibition to facilitate immediate business opportunities on-site.

At KBIS 2025, LG Electronics has prepared a 1,022㎡ exhibition booth. The company will debut the new lineup of SKS, a rebranding of Signature Kitchen Suites, in spaces designed with different atmospheres tailored to various age groups and lifestyles. Products featuring an island system concept with an 'integrated hood' and 'hidden induction' that can be stored inside the countertop when not in use will be displayed, presenting kitchens that even conceal the appliances.

LG will also showcase a high-efficiency premium appliance lineup equipped with 'CoreTech,' a core component technology enhanced with AI. The heat pump dryer lineup, applying a dual inverter heat pump, offers excellent drying performance and energy efficiency. Equipped with an AI DD motor, the AI analyzes fabric type and weight to deliver delicate movements and reduce fabric shrinkage. The 'Fit & Max' refrigerator, featuring a new 'hinge' technology that allows safe installation and movement with just a 4mm gap between the refrigerator and the wall, will also be exhibited.

This content was produced with the assistance of AI translation services.