Suseong Webtoon "Expecting to Surpass 3 Million Chinese Members"

Suseong Webtoon expects growth in the webtoon sector once the Chinese government lifts the 'Hallyu Restriction Order (Hanhanryeong)'.

A Suseong Webtoon official said on the 20th, "Last year, the Chinese-language page views surpassed 52 million," adding, "We were able to confirm high interest from local users."

As of the end of last year, the number of Chinese-language members of Suseong Webtoon reached 2.89 million. It is expected to exceed 3 million this year. They anticipate that user numbers will rapidly increase when the recovery of the Chinese market after the lifting of Hanhanryeong aligns with Suseong Webtoon's strategic content supply.

Suseong Webtoon's subsidiary, Terafinn, is supplying about 20 works to Kuaikan, a leading Chinese webtoon platform, achieving stable sales performance. Kuaikan is a platform popular among the younger generation in China. Terafinn's works have been steadily growing as they receive positive responses from local readers. Terafinn plans to strengthen its partnership with Kuaikan and localize more works to showcase in the future.

Recently, with the atmosphere of lifting Hanhanryeong, interest in Korean content within China is increasing. A Suseong Webtoon official said, "The lifting of Hanhanryeong has turned on a positive signal for entering the Chinese market," and added, "We plan to enhance the quality of Chinese-language content and carry out various marketing activities to communicate with local readers."

He continued, "Based on Terafinn's excellent webtoon IP and differentiated localization strategy, we will further solidify our position in the Chinese market."

Suseong Webtoon plans to expand content translation tailored to Chinese readers' tastes and develop videos and shorts through IP collaboration. They intend to broaden their influence in China not only in webtoons but across digital content in general.

With a global cumulative membership of 60 million, Suseong Webtoon is making multifaceted efforts to strengthen its position not only in the Chinese market but also in the global webtoon market. They are pursuing differentiated strategies to captivate global readers through storylines reflecting local cultures and diverse genres of content.

This content was produced with the assistance of AI translation services.