CJ Freshway to Host 'Food Solution Fair 2025' Next Month
March 19-20, Yangjae aT Center, Seoul
B2B Specialized Food and Beverage Expo to Be Held
CJ Freshway announced on the 20th that it will hold the 'Food Solution Fair 2025' for two days starting from the 19th of next month at the aT Center in Yangjae-dong, Seocho-gu, Seoul. Now in its third year, this event is a B2B (business-to-business) specialized food and beverage exhibition that covers the latest trends and solutions in the food ingredient distribution and food service industries. The 19th is reserved for pre-invited industry professionals, and the 20th is open to the general public.
At this fair, CJ Freshway will provide customized guides to solve business challenges for dining and catering operators under the theme of the 'Food Solution Ecosystem.' A space will be set up to experience the interior of CJ Freshway’s virtual dining brand 'Daegan (大幹),' which won the ‘2024 Red Dot Award,’ through virtual reality (VR). Various dining business solutions will be introduced, ranging from small restaurants to franchises.
CJ Freshway plans to emphasize competitiveness by presenting the ‘online-to-offline (O2O) platform’ and ‘kitchenless’ as future models for expanding the dining and catering industry ecosystem. Additionally, lifecycle-customized latest products and solutions from catering ingredient brands such as Ainuri, Ttuntun School, and Healthy Nuri will also be exhibited.
There will be various experiential programs available at the fair. Visitors can taste over 30 different menus using dining franchise collaborations and cooking efficiency products, served according to time slots. Demonstrations and briefings on topics such as central kitchen (CK) products, kids cooking classes, and school meal menus will also be held. For business operators unable to attend in person, a live broadcast on YouTube will be conducted on the day of the event.
On the 19th, an ‘Dining Trend Seminar’ will be held. Industry experts including Song Gil-young, author of Sidae Yebogo, Jang Ji-ho, CEO of TDTD, Jo Sung-chul, head of Myeongrang Sidae, and Kim Bok-mi, CEO of Geoljaktteokbokki, will give lectures on responding to dining trends, viral strategies, successful startup cases, and the global expansion of K-food. Applications for participation in the fair and seminar can be made through the pre-registration page on the CJ Freshway website.
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A CJ Freshway representative said, "This fair is an opportunity to introduce current and future solutions for the dining and catering industries, and we have planned to expand various experiential contents so that visitors can directly experience CJ Freshway’s solution capabilities." They added, "With the fair’s theme of 'Creating a Food Solution Ecosystem Together,' we aim to provide differentiated business guides that will serve as a navigation tool leading to the success of our customers and partners."
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