'Homeplus Mega Food Market' Hit by Sedol... Surpasses 120 Million Cumulative Customers
84% Overall Sales Growth and 31% Food Sales Increase Over Three Years
Gangwon Branches to Be Renewed as 'Mega Food Market' Within This Year
Homeplus announced on the 20th that its mega-sized food specialty store, 'Homeplus Mega Food Market,' has celebrated its third anniversary. From February 17, 2022, to the 16th of this month, the cumulative number of customers who shopped at the store exceeded 120 million.
Since the renewal opening, both cumulative sales and customer numbers at Homeplus Mega Food Market have increased over the past three years. Store sales grew by up to 84% compared to the same period in previous years over three years. Food sales also rose by up to 31% compared to the same period last year. The regional flagship stores driving growth over the three years include Gangseo Branch, Ganseok Branch, Seongseo Branch, Asiad Branch, Yuseong Branch, and Uijeongbu Branch.
The number of MyHomeplus membership subscribers surpassed 11 million cumulatively. The number of new customers increased by 63% compared to before the renewal. The monthly active users (MAU) of the MyHomeplus app rose by approximately 68%.
On the 20th, Homeplus renewed the Uijeongbu Branch as 'Homeplus Mega Food Market Live,' introducing a new concept store to customers in the northeastern Gyeonggi commercial area. At the 'Fresh Hall Live' corner, fish sashimi, rolls, and tataki are prepared and cooked immediately upon order at the store. On the 22nd, a 'Large Flatfish Dismantling Show Live' will also be held on-site for customers to watch directly.
Homeplus plans to renew stores in the Gangwon-do region into Homeplus Mega Food Markets within this year. The live renewal of Homeplus Mega Food Market will continue, focusing on key stores.
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Jo Doyeon, Head of Marketing at Homeplus, said, "We aim to provide customers with an enjoyable experience akin to exploration when shopping at Homeplus Mega Food Market, further strengthening product quality consistency and price competitiveness, and continue to be a growing large-scale mart this year."
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