Korea Tourism Organization Selects 15 Companies to Support Overseas Promotion and Sales

Recruitment of Members for Tourism Integrated Platform
Support for Overseas Marketing

The Korea Tourism Organization (KTO) announced on the 18th that it is recruiting members for the ‘VK Alliance,’ which will collaborate with the Korea Tourism Integrated Platform ‘VISITKOREA (VK),’ until March 4.

VK is Korea’s representative tourism platform providing diverse travel information in eight foreign languages including English, Chinese, and Japanese, recording approximately 39.9 million visitors last year. The ‘VK Alliance’ was introduced last year to collaborate with local governments, industries, and tourism ventures through VK to enhance convenience and consumption for inbound foreign tourists. Selected members can actively promote their content, products, and services to overseas tourism consumers via VK. This year, about 15 companies will be recruited.

Last year, support was provided for creating promotional content for each member company, and two integrated special promotions covering members’ products and services were conducted. The comprehensive promotional content linked with VK’s website, application, and SNS recorded 96 million views, with over 88,000 participants.

This year, more precise overseas target marketing will be conducted based on customer data such as the nationality, age, and gender of VK visitors. The KTO plans to continuously support the production of promotional content for individual member companies’ products and services throughout the year and strengthen support for raising brand awareness and developing overseas sales channels through comprehensive special promotions in the first and second halves of the year.

Institutions wishing to participate can apply by March 4 through the announcement and recruitment section on the Korea Tourism Industry Portal ‘Touraz.’

Soyoung Park, Head of the Overseas Digital Marketing Team at the Korea Tourism Organization, stated, “As the VK Alliance project enters its second year, we will provide richer benefits such as discount coupons and vouchers to customers and do our best to make VK an essential platform for overseas tourism marketing for companies.”

Meanwhile, the KTO will hold a VK Alliance project briefing session at the KTO Seoul Center on the 21st. The session will introduce not only VK but also the VK Alliance system and share successful collaboration cases with last year’s alliance members. Those wishing to attend the briefing session can apply through the announcement and recruitment section on Touraz.

This content was produced with the assistance of AI translation services.