Coway's Lululu Bidet 'Double' Ad Series Surpasses 30 Million Views
Praised for Cinematic and Innovative Direction
Starring Kim Hee-ae and Other Talented Actors
Coway announced on the 13th that the new Lulu Bidet commercial series "Double," starring actors Kim Hee-ae, Lee Kyu-hyung, Choi Young-jun, and Choi Dae-hoon, surpassed 30 million cumulative views on social media (SNS) within a month of its release.
The Lulu Bidet commercial, recently released on TV and Coway's official SNS accounts, attracted attention by being directed in a drama format with a noir genre storyline. Differentiated from typical commercial formats, it created a cinematic atmosphere that heightened viewer engagement and naturally aroused curiosity about the new product, the "Double Care Bidet 2."
The "Double" series, produced with a trailer and three main episodes, features actors Kim Hee-ae, Lee Kyu-hyung, Choi Dae-hoon, and Choi Young-jun, who express the unique features of the Double Care Bidet 2 in a serious yet witty manner. The "Double" commercial series surpassed 30 million views on SNS platforms such as YouTube, Instagram, and Shorts within a month of release, and consumer responses, including comments, reached approximately 60,000, drawing significant interest.
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A Coway representative stated, “This commercial was planned to break away from the conventional informational advertisement format and was produced as a series content based on a solid scenario and direction to intuitively imprint the unique features of Lulu Bidet. We plan to continuously attempt new marketing campaigns that naturally immerse consumers, thereby strengthening the Lulu brand’s competitiveness and favorability.”
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