On February 13, Hana Securities projected that SOOP would continue its growth trajectory, driven by the expansion of simultaneous overseas streaming.


SOOP recorded consolidated operating revenue of 117.6 billion KRW and operating profit of 28.6 billion KRW last year. These figures represent increases of 17.2% and 8.4%, respectively, compared to the same period the previous year.


Lee Junho, a researcher at Hana Securities, stated, "We estimate that this year, SOOP will achieve operating revenue of 459.5 billion KRW and operating profit of 123.4 billion KRW," adding, "These are increases of 7.1% and 7.9%, respectively, compared to last year."


He continued, "SOOP plans to conduct simultaneous streaming for multiple domestic streamers within the first quarter, and is granting global streaming rights to all streamers who wish to stream simultaneously."


He further emphasized, "Whereas last year the company focused on expanding partnerships centered on esports, this year it plans to broaden its content around visual radio broadcasting. In addition, it has enhanced convenience for simultaneous streaming through its broadcasting tool, Freakshot."


He also analyzed, "SOOP's donation-based currency, Gem, has adopted a revenue-sharing model similar to Korea's Star Balloon, and the cost burden for overseas operations is expected to be limited."


Lee concluded, "If SOOP's unique domestic donation-based revenue culture spreads overseas, it will help dispel concerns about a slowdown in performance growth," and raised the target price from 130,000 KRW to 150,000 KRW.



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