Yeosu City Wins Grand Prize in Tourism Category at Korea Local Government PR Awards

Jeong Hyeyoung, Known as 'Yeosu Unnie', Wins Special Award in the YouTuber Category

Yeosu City, Jeollanam-do (Mayor Chung Kimyung) announced on the 6th that it has won the Grand Prize in the Tourism category at the '2025 Korea Local Government PR Awards'.

The 'Korea Local Government PR Awards', held for the first time on the 5th, is organized by the Korea Media and Video Education Promotion Institute and sponsored by the Korea Communications Commission. The awards comprehensively evaluate video content produced to capture the vision of basic local governments and select the winners accordingly.

Yeosu City won the Grand Prize in the Tourism category at the '2025 Korea Local Government Promotion Awards' held on the 5th. Photo by Yeosu City

Fifteen local governments were selected as outstanding entries in seven categories, including policy, festivals, and tourism, and awards were also given in nine additional categories such as YouTuber and PR Ambassador.

The entry submitted by Yeosu City, 'WITH US, WITH YEOSU', tells the story of three travelers visiting Yeosu's representative tourist attractions such as Odongdo, Hyangiram, Art Land, the Fish Market, Yi Sunshin Square, and Hamel Lighthouse.

By utilizing drones, the video captured Yeosu's nature, cultural heritage, marine leisure sports, and nightscapes in wide angle, enhancing viewer immersion. It was also highly praised for being translated into Vietnamese, contributing to attracting the overseas MICE (Meetings, Incentives, Conferences, and Exhibitions) industry.

Meanwhile, Jeong Hyeyoung, known as 'Yeosu Unnie', who won the Special Award in the YouTuber category at this ceremony, also drew attention.

Jeong, who operates a mukbang (eating show) channel with over 600,000 subscribers, has been promoting local restaurants by producing four episodes of the 'Yeosu Food Map' series while living in Yeosu. Her contributions to local promotion were recognized, as most of her content introduces Yeosu's hidden culinary gems.

A city official stated, "Since 2014, Yeosu City has been promoting tourism policies from various angles through 'Healing Yeosuya' on seven social networking service (SNS) channels," and added, "With differentiated tourism content, we will lead the successful hosting of the upcoming 2026 Yeosu World Island Expo."

This content was produced with the assistance of AI translation services.