Samsung Display Partners with Qualcomm to Expand Vehicle OLED Market

Supplying OLED for Cockpit Experience Demo Kit
Promoting the Excellence of Automotive OLED to Global Companies

Samsung Display announced on the 4th that it has signed a memorandum of understanding (MOU) with the U.S. semiconductor company Qualcomm to supply OLED for the cockpit experience demo kit 'CEDP,' which implements the 'Snapdragon Cockpit.'

Samsung Display unveiled its 34-inch 6K (6008X934) wide OLED-equipped Qualcomm 'Snapdragon Cockpit' demo kit at CES 2025 last January. Photo by Samsung Display

The 'Snapdragon Cockpit' is a total solution for the driver's seat and is a core business within Qualcomm's vehicle-specialized brand 'Snapdragon Digital Chassis,' launched in 2021. Samsung Display supplies a 34-inch 6K (6008X934) wide OLED for the demo kit used in this business, supporting the visual implementation of various vehicle software such as personalized artificial intelligence (AI) graphics, customized infotainment, and autonomous driving information of the 'Snapdragon Cockpit.'

Through this MOU, Samsung Display plans to actively promote the strengths of Samsung OLED, specialized for vehicles such as high resolution, high brightness, and low power consumption, to global automakers and automotive electronics companies in collaboration with Qualcomm.

Lee Ho-jung, Vice President of Small and Medium Product Planning at Samsung Display, said, "As autonomous driving, infotainment, and software functions in vehicles advance, the importance of displays that visualize these features is increasing," adding, "We have effectively implemented Qualcomm's excellent vehicle chipsets and software with Samsung Display's differentiated vehicle display solutions."

Meanwhile, Samsung Display and Qualcomm exhibited the cockpit experience demo kit equipped with Samsung Display's OLED at their booth during 'CES 2025' last month.

This content was produced with the assistance of AI translation services.