Yeoncheon-gun, 'Maeil Cheotssal Yeoncheon Rice' Sales Volume Increasing... High Consumer Satisfaction

Yeoncheon-gun, Gyeonggi Province, announced on the 23rd that the integrated rice brand "Maeil Cheotssal Yeoncheon Rice," which utilizes the new variety "Yeonjin" selected and cultivated as a region-specific variety, is receiving great response.

'Maeil Cheotssal Yeoncheon Rice'. Provided by Yeoncheon County

‘Yeonjin rice,’ which began to be cultivated in earnest last year, is evaluated to be excellent in taste and quality due to its low protein content. It has established itself as a region-specific variety of Yeoncheon-gun due to its strong resistance to various diseases.

"Maeil Cheotssal Yeoncheon Rice" was launched on the market at the end of last year and has received high satisfaction from consumers in terms of taste and quality. Accordingly, sales volume is steadily increasing, greatly contributing to promoting Yeoncheon rice.

Kim Deok-hyun, the mayor of Yeoncheon-gun, stated, “We plan to expand the cultivation area of ‘Yeonjin rice’ from 355 hectares in 2024 to 2,000 hectares in 2025 to secure a stable production volume. We will continue to promote and expand sales channels to introduce Yeoncheon rice to more consumers.”

This content was produced with the assistance of AI translation services.