Amorepacific Donates 300 Million Won to Hope 2025 Sharing Campaign

Supporting the Empowerment and Independence of Women from Vulnerable Groups

Amorepacific announced on January 23 that it has donated 300 million won to the “Hope 2025 Sharing Campaign” organized by the Community Chest of Korea (Love Fruit).

Amorepacific has been participating in the Hope Sharing Campaign for 23 consecutive years since 2002. Since 2008, the company has made designated donations to the “Beautiful Life” initiative, which aims to strengthen the economic capacity and independence of women from vulnerable groups. Through this initiative, Amorepacific has provided comprehensive support such as family care services and psychological counseling, addressing the various challenges women face during their job search process.

Since last year, Amorepacific has newly launched and promoted the “MEET YOUR BEAUTY” campaign to help spread a healthy and inclusive sense of beauty among adolescents. In the second year of the initiative, the company will further expand its beauty education programs and introduce new educational programs specifically designed for adolescents who require a long-term and focused approach.

A representative from Amorepacific stated, “We are pleased to be able to participate in the Hope Sharing Campaign of the Community Chest of Korea again this year,” adding, “We will continue to pay attention to the needs of society and strive to ensure that our donations are used where they are most needed, as we work to create a more beautiful world.”

This content was produced with the assistance of AI translation services.