Samsung Fire & Marine Insurance Unveils New Identity... President Lee Munhwa Confident in Achieving Super Gap 2.0

Unveiled at the 73rd Anniversary Ceremony
Building a Fast and Resilient Organization
Establishing a 'Value Chain' in North America, Europe, and Asia

Samsung Fire & Marine Insurance celebrated its 73rd anniversary by announcing its commitment to achieving 'Super Gap 2.0' and unveiling a new corporate identity. The company presented a vision to build a fast and resilient organizational culture, expand its business in North America, Europe, and Asia, and actively establish a global business value chain.

Lee Munhwa, President of Samsung Fire & Marine Insurance, is holding the 73rd anniversary ceremony and announcing the corporate identity at the Samsung Financial Campus in Seocho-gu, Seoul on the 22nd. Photo by Samsung Fire & Marine Insurance

On the 22nd, Samsung Fire & Marine Insurance held its 73rd anniversary ceremony at the Samsung Financial Campus in Seocho-gu, Seoul, and revealed its new identity. The new identity is "Protecting today, Inspiring tomorrow."

Samsung Fire & Marine Insurance explained that it completed the new identity by analyzing over 70 years of management performance in collaboration with Samsung Global Research, conducting employee surveys, customer focus group interviews (FGI), and benchmarking overseas companies.

It stated that the identity embodies the will to grow beyond simple corporate growth to become a company that "protects everyone's life moments and creates a better world by providing differentiated value through innovative solutions," which is the essence of its business.

The company also announced its management policy for this year. It declared its intention to achieve 'Super Gap 2.0' based on an agile organizational structure that enhances agility and a resilient business structure capable of delivering stable performance.

To realize this, it plans to execute strategies including differentiating core business competitiveness, securing new growth engines, and actively expanding global business.

In particular, the global business division plans to explore new business opportunities through a two-track strategy targeting expansion in the North American and European markets and penetration of the Asian market. In North America and Europe, the business will be centered around Lloyd’s, a UK-based non-life insurance company invested in by Samsung Fire & Marine Insurance. In Asia, the company will accelerate market penetration centered on Samsung Re, its Singapore-based reinsurance corporation. Through this, it aims to actively establish a global business value chain.

Lee Moon-hwa, CEO of Samsung Fire & Marine Insurance, said, "Based on the new corporate identity, I am confident that if all members of the organization change their mindset, decision-making, and actions to become a more agile and resilient organization, we will be able to achieve Super Gap 2.0."

This content was produced with the assistance of AI translation services.