Eight Percent, Rebranding... New Logo Unveiled

Fintech company Eight Percent announced on the 21st that it has unified its company service names while unveiling a new corporate logo.

Eight Percent plans to strengthen the value of innovation and expand its service horizons by building a brand identity that aligns with its new mission and vision. The introduction of the new BI (Brand Identity) began in the second half of last year and has been officially applied since this month. Eight Percent explained, "Based on the challenges and achievements of the past 10 years, we rebranded to prepare for a leap forward in the next 10 years."

Established in 2014, Eight Percent is Korea's first online investment-linked finance (P2P finance) company. Celebrating its 10th anniversary last quarter, it presented a new mission of "discovering customers' potential and realizing optimal finance" and a vision of becoming a "fintech startup with a loan balance of 1 trillion KRW" as its blueprint.

The new logo was inspired by the shape including the number 8 and the percent sign (%), expressing the company's identity and direction. The previously dual names, the company name "Eight Percent" and the service name "8 Percent," have been unified. Going forward, the name will be unified as Eight Percent. Through this, the company plans to enhance partnerships and communication efficiency with domestic and international financial institutions and expand services into the global market.

So far, Eight Percent has focused on mid-interest loans, connecting 931.4 billion KRW through 47,000 loans and 19.74 million investments. It has secured 920,000 platform members. Last year, the transaction amount increased by 13% compared to the previous year to 188.2 billion KRW. The loan balance increased by 18% to 137.3 billion KRW.

The transaction amounts increased steadily from 29.7 billion KRW in Q1 last year, 37.8 billion KRW in Q2, 54.3 billion KRW in Q3, to 66.4 billion KRW in Q4. Risk indicators are being managed stably (delinquency rate 2.34%). The annual return rate of investment products has recorded around 10% for five consecutive years.

CEO Lee Hyo-jin said, "Over the past 10 years, Eight Percent pioneered the mid-interest loan market, which was unfamiliar in Korea, breaking down financial boundaries and contributing to the improvement of consumer rights."

This content was produced with the assistance of AI translation services.