Starbucks Surpasses 30 Million Personal Cup Uses Last Year... "Record High"

Personal Cup Usage Reaches 33.71 Million Last Year...
Up 15% from 2023, Over 92,000 Users Daily and 15.8 Billion KRW in Annual Benefits

Starbucks Korea announced on the 21st that the number of personal cup uses last year reached 33.71 million, achieving the highest annual record since the system for tracking personal cup usage began in 2007. This figure represents a 15% increase compared to 2023, meaning that more than 92,000 customers used personal cups daily.

The number of personal cup uses surpassed 10 million annually in 2019 and has grown at an average annual rate of over 15%, exceeding 30 million last year. The cumulative number of personal cup uses over 17 years from 2007 to last year totals 174.61 million, which translates to benefits provided to customers amounting to 75.6 billion KRW.

The company attributed the steady increase in personal cup usage each year to the growing environmental awareness among customers, along with Starbucks’ continuous strengthening of customer-tailored benefits and participatory eco-friendly campaigns to promote the use of personal reusable cups. Since November 2018, Starbucks has offered the Eco Bonus Star program, allowing customers who use personal cups to choose between a monetary discount or earning one Eco Star. The monetary discount was also enhanced from 300 KRW to 400 KRW starting January 2022.

The “No Disposable Cup Day” campaign, conducted in partnership with the Resource Circulation Society since 2018, was revamped in May last year to provide more benefits to customers. On the 10th of every month, customers who order drinks using personal cups and receive Eco Star rewards are granted an additional star for each Eco Star earned. In fact, after the introduction of the Eco Bonus Star program, personal cup usage nearly doubled from 2018 to 2019, and following the expansion of benefits for No Disposable Cup Day, personal cup usage on the 10th of each month from May to December last year increased by 27% compared to the same period in 2023.

Kim Ji-young, head of Starbucks’ ESG team, stated, “We will continue to strengthen customer benefits through campaigns to establish a culture of personal cup use and carry on sincere ESG (Environmental, Social, and Governance) activities.”

This content was produced with the assistance of AI translation services.