Increase in Discount Support for Agricultural and Livestock Products During Lunar New Year Peak Season... Ministry of Agriculture, Food and Rural Affairs Expands from 60 Billion to 70 Billion Won

The government has decided to expand the scale of discount support to ease the burden on consumers' shopping baskets during the Lunar New Year holiday.

The Ministry of Agriculture, Food and Rural Affairs announced on the 16th that the government's discount support for agricultural and livestock products will be increased from the original 60 billion won to 70 billion won.

An official from the Ministry of Agriculture, Food and Rural Affairs explained, "As the cost of Lunar New Year table settings announced recently by various institutions has increased compared to last year, we decided to expand the range of discount-supported items and increase the scale. Accordingly, the number of discount-supported items will increase from the original 28 to 31 as the Lunar New Year approaches."

From January 16 to 22, two weeks before Lunar New Year, additional items such as tangerines and mandarin oranges, green onions, young radish leaves, young summer radish, bellflower root, bracken, spring cabbage, paprika, and king oyster mushrooms will be added to the existing 14 discount-supported items, including napa cabbage and pork (front leg). From January 23 to 29, one week before Lunar New Year, beef (brisket and seoldo), carrots, cabbage, spinach, Cheongyang chili peppers, zucchini, and cucumbers will be added, while eggs, tomatoes, and cherry tomatoes will be excluded.

Zero Pay agricultural discount gift certificates, which can be used at traditional markets, will also be additionally issued. Although a total of 20 billion won worth was originally issued, it was fully exhausted, so an additional 6.6 billion won worth will be issued and sold to consumers at a 30% discounted price.

Along with this, discount events centered on producer organizations such as the Korean Beef Fund and Korean Pork Fund will also be promoted. From the 18th to the 29th, Korean beef sirloin, brisket, bulgogi, and soup cuts will be sold at 30-50% discounted prices at Nonghyup Hanaro Mart, large supermarkets, and major online malls. The Korean Pork Fund also plans to hold additional discount events for domestic pork at large and small-to-medium supermarkets and Nonghyup Hanaro Mart.

Food companies, including kimchi manufacturers, also plan to participate in easing consumer burdens through their own discount supplies. Major food companies and members of the Kimchi Association will promote discount events of up to 50% on about 800 products such as kimchi, ramen, snacks, and sauces at large supermarkets, convenience stores, and e-commerce platforms.

This content was produced with the assistance of AI translation services.