Moltail, 50% Increase in China Direct Purchase Transactions Last Year..."Effect of B2B Business Expansion"

Connect Wave's overseas subsidiary Malltail announced on the 16th that despite the domestic onslaught of Chinese e-commerce last year, it succeeded in expanding its B2B (business-to-business) cross-border fulfillment service, resulting in a 50% increase in the number of direct shipments from China compared to the previous year.

This achievement is based on Malltail strengthening its China B2B cross-border fulfillment business by leveraging the competitiveness it has built in its main business area of business-to-consumer (B2C) transactions to diversify its revenue structure.

In the second half of last year, the exclusive selection of Gmarket ShipG service’s Chinese logistics operator enabled the introduction of differentiated infrastructure and services for Chinese sellers, which proved effective.

ShipG is an all-in-one service launched by Gmarket to ensure delivery stability and quality control for small and medium-sized sellers. Gmarket sellers sourcing and selling products based in China can save up to 25% on logistics costs by using Malltail’s Weihai China logistics center.

Additionally, the Weihai logistics center offers ▲operation 7 days a week using in-house personnel and securing an exclusive logistics processing environment ▲inspection of order information and product model matching before delivery ▲early detection of issues with received parcels through in-house X-Ray equipment enabling proactive measures ▲efficient logistics response utilizing multi-port facilities.

Popular Chinese products entering Korea through ShipG mostly include cost-effective items such as seasonal clothing, character backpacks and school supplies, bedding, and Roborock-compatible detergents, with the variety of items recently becoming more diverse.

A Malltail representative said, “Last year was a period of expanding and laying the foundation for growth in the B2B business across multiple countries including China, the US, and Europe,” and added, “This year, based on the operational know-how we have secured, we will introduce customized logistics services for global businesses to increase sales and establish a stable revenue structure.”

This content was produced with the assistance of AI translation services.