Olive Young Expands Logistics Bases... Launches 'Gyeongsan Center' as Non-Capital Region Logistics Hub

New Logistics Center Begins Operations Just Five Months After Anseong Center
Distributing Nationwide Store Logistics Previously Concentrated at Yangji Center
"Logistics Investment Essential for K-Beauty Growth... Will Continue to Invest"

CJ Olive Young announced on the 16th that it has established the ‘Olive Young Gyeongsan Logistics Center’ in Jinryang-eup, Gyeongsan-si, Gyeongbuk Province, and will begin full-scale operations starting this month.

With the operation of the Gyeongsan Center, Olive Young will be able to diversify the logistics volume heading to over 1,300 stores nationwide. Currently, Olive Young operates the Yangji and Anseong Centers. Going forward, the Yangji Center will focus on logistics for metropolitan area stores, which account for 60% of the total, as well as online mall deliveries, while about 600 stores in non-metropolitan areas such as Yeongnam, Jeju, Chungcheong, and Honam regions will receive goods from the geographically adjacent Gyeongsan Center. Through the establishment of a more stable nationwide logistics network, it is expected that both stores and the same-day delivery service ‘Oneul Dream’ will be operated more reliably.

Olive Young Gyeongsan Logistics Center exterior. Provided by Olive Young.

The total floor area of the store is 38,000㎡ (approximately 12,000 pyeong), equivalent to the size of six soccer fields. The Gyeongsan Center can handle nearly 1 million shipments per day. Mathematically, this means shipping more than 10 products per second. Through this, Olive Young has increased its logistics capacity by more than 50% compared to before, enabling it to dispatch up to 3 million products daily to stores nationwide.

This level of logistics processing capability was made possible through logistics automation. The Gyeongsan Center introduced state-of-the-art equipment and systems optimized for Olive Young, automating 90% of the entire logistics process. The ‘Aerop’ system, which stacks and picks products by moving up, down, left, and right between high-density racks instead of forklifts, and the ‘autonomous mobile robots’ that carry incoming and outgoing products to workers, significantly reduce manual labor and increase logistics productivity. Through logistics automation, the Gyeongsan Center received the highest grade, Grade 1, in the ‘Smart Logistics Center Certification’ evaluation hosted by the Ministry of Land, Infrastructure and Transport last December.

Olive Young K-Beauty Logistics Network Status. Provided by CJ Olive Young.

Olive Young added a new logistics hub just five months after establishing the Anseong Center, which handles logistics for the Global Mall (direct overseas purchase mall) and others. They recognized that investment in logistics infrastructure is essential for accelerating the growth of K-Beauty. The Anseong Center, which opened in August, manages overall logistics for Olive Young’s Global Mall and in-house brands such as Bio Heal Bo and WakeMake. Ahead of the global shopping peak seasons like Black Friday and Cyber Monday at the end of last year, the Anseong Center proactively responded to increasing overseas demand by introducing an export-only conveyor, improving logistics capacity by more than 60% compared to before.

The urban logistics centers (MFCs) built mainly in the Seoul and Gyeonggi metropolitan areas are also a pillar of Olive Young’s logistics competitiveness. Olive Young is strengthening its quick commerce competitiveness by expanding to major metropolitan cities and small to medium-sized local cities nationwide. Going forward, the plan is to maximize synergy among logistics centers, MFCs, and stores nationwide so that Olive Young’s omnichannel services can be accessed faster and more conveniently from anywhere in the country.

An Olive Young representative said, “With the operation of the Gyeongsan Center, the logistics infrastructure blueprint connecting the ‘heart’ role centers?Gyeongsan, Anseong, and Yangji Centers?and the ‘capillary’ role MFCs and stores has been completed. As logistics competitiveness has become essential for the growth of the K-Beauty industry, which is centered on small and medium-sized enterprises, we will continue to invest to enhance customer satisfaction and promote mutual growth with our partners.”

This content was produced with the assistance of AI translation services.