The 'The Dream Regeneration Project' in Uijeongbu-dong, Uijeongbu-si, Gyeonggi-do, will break ground in January.


The Dream Regeneration Project is an urban regeneration initiative led by the local community, proposing various ideas tailored to regional conditions. It is a Gyeonggi-do-style urban regeneration project promoted as a key focus of Governor Kim Dong-yeon's 8th term to revitalize old downtown areas.


Uijeongbu-dong, selected for the Gyeonggi The Dream Regeneration Project last year, will implement various projects according to the execution plan, including ▲developing a brand for the old downtown alley commercial district ▲developing recipes for the alley commercial district and supporting startups ▲pilot pre-processing service linked to traditional markets ▲improving the pedestrian environment.


The Uijeongbu-dong area was a representative market in northern Gyeonggi-do, with traditional markets such as Jeil Market, Uijeongbu Market, and Fruit and Vegetable Market. However, the rapid changes in distribution environments and the entry of large retailers due to the development of nearby new towns have weakened the position of traditional commercial districts. Additionally, the aging of merchants has reduced competitiveness, creating a need for comprehensive urban regeneration measures reflecting current trends.


Accordingly, Gyeonggi-do will discover differentiated regional specialized content that connects traditional commercial districts as one, collaborate with universities to develop recipes utilizing traditional market resources, and support the nurturing of young entrepreneurs. To this end, a selective testing site within the region, abandoned after COVID-19, will be remodeled into a shared factory and operated as a startup incubating hub.


Business plan map of Uijeongbu City, Uijeongbu-do area where the Gyeonggi-do The Dream Regeneration Project is being promoted. Provided by Gyeonggi-do

Business plan map of Uijeongbu City, Uijeongbu-do area where the Gyeonggi-do The Dream Regeneration Project is being promoted. Provided by Gyeonggi-do

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Furthermore, to revitalize the use of the alley commercial district, a pilot pre-processing service will be promoted, where raw materials are jointly purchased at traditional markets, then repackaged into small portions and delivered. Along with this, old pedestrian paths connected to the market will be renovated to create a market street where visitors can walk safely and comfortably.


Centered on residents and merchants within the old downtown, the project is expected to restore the identity of traditional commercial districts and inject new vitality into the local economy through experimental projects utilizing local resources and various programs to attract young people.



Ansung-hyun, head of the Gyeonggi-do Regeneration Planning Team, emphasized, "Uijeongbu-dong is a symbolic traditional commercial district in northern Gyeonggi-do, and through creative projects by residents and merchants, it will greatly contribute not only to the recovery of the commercial district but also to establishing a foundation for sustainable development," adding, "We will actively support it so that it can become a new model of old downtown regeneration linked with traditional markets."


This content was produced with the assistance of AI translation services.

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