SOS Lab Signs MOU with KG Mobility to Advance Vehicle ADAS... "Accelerating Market Share"

LiDAR specialist SOS Lab announced on the 27th that it has signed a Memorandum of Understanding (MOU) with KG Mobility (hereinafter KGM) for 'technology development cooperation to advance the Advanced Driver Assistance System (ADAS)'.

Starting from this agreement, both companies plan to carry out various collaborations to enhance KGM's proprietary ADAS technology, 'DEEP CONTROL'. DEEP CONTROL is a system that supports simultaneous control of vehicle acceleration, deceleration, and steering devices, providing drivers with differentiated convenience and safety. Through this agreement, functions such as automatic lane changing and highway merging and exit control assistance will be advanced, aiming for vehicle application in 2026.

SOS Lab is a leading company in the domestic fixed LiDAR field, specializing in the development of 2D and 3D LiDAR technologies applicable to various advanced industries including ▲autonomous vehicles ▲robots ▲aerospace ▲smart cities ▲semiconductors.

In particular, SOS Lab's fixed LiDAR for autonomous vehicles is highly regarded for its superiority in ▲efficiency ▲durability ▲scalability ▲price competitiveness compared to existing 'mechanical (rotary) LiDAR'. Recently, it demonstrated its technological prowess once again by winning the CES Innovation Award for the second time with its new autonomous vehicle LiDAR product 'ML-U', which applies technology that can colorize black-and-white images based on ambient light.

In addition to KGM, SOS Lab has signed MOUs for ADAS technology advancement with 'HL Klemove', 'INAVI SYSTEMS', and 'RideFlux'.

An SOS Lab official said, "We are pleased to collaborate with KGM, a leading domestic mobility company," adding, "This agreement will be an important opportunity not only to expand the end users of our vehicle LiDAR products but also to significantly increase our market share."

He continued, "SOS Lab will continue to work closely with KGM for the successful advancement of DEEP CONTROL and do its best to contribute to strengthening the technological capabilities in the domestic autonomous driving system sector."

Meanwhile, according to foreign media, the transition team of President-elect Donald Trump is reportedly pushing for deregulation of autonomous vehicles. The industry expects direct benefits from this measure, and it is anticipated that commercialization of autonomous driving will accelerate rapidly, centered on the United States.

This content was produced with the assistance of AI translation services.