Partnering with Warner Bros to Utilize the Harry Potter IP

Starbucks Korea announced on the 27th that it will collaborate with Warner Bros. Discovery Global Consumer Product to launch Harry Potter-related collaboration products until February 2nd next year to celebrate the New Year.


Starbucks will launch Harry Potter collaboration products starting January 1, 2025, in partnership with Warner Bros. Discovery to celebrate the New Year. Photo by Starbucks

Starbucks will launch Harry Potter collaboration products starting January 1, 2025, in partnership with Warner Bros. Discovery to celebrate the New Year. Photo by Starbucks

View original image

During this period, Starbucks will release the 'Hogwarts Golden Vanilla Latte' as a Harry Potter IP collaboration beverage. Inspired by the treacle tart, a dessert known to be Harry Potter's favorite, the drink is topped with one of four chocolate signboards themed around Hogwarts. They will also introduce the 'Slytherin Plum Green Tea,' shaped like the green snake mascot of the Hogwarts Slytherin house. The tea bag in the yellowish green tea releases a green color, creating a gradient that looks like a moving snake.


For food, they will offer the 'Happy Birthday Harry Cake,' a product that recreates the cake Hagrid gave Harry Potter for his birthday. The cake emphasizes a sweet taste with strawberry jam and cream cheese spread between brown pound cake sheets. Starbucks will also present the '9¾ Platform Cake' during the event period. The 9¾ Platform Cake features four colored cake sheets layered with three types of cream: strawberry yogurt cream, white yogurt cream, and strawberry jam cream.



Additionally, Starbucks will introduce the 'Harry Potter Cookie Bar,' which contains four butter cookies in one case. As MD products, customers can find the 'Harry Potter Sion Mug 355ml,' the Elma tumbler series, a Bearista doll dressed in Slytherin house robes, and a muddler reminiscent of a magic wand. To commemorate the Harry Potter collaboration, Starbucks will offer 2 extra stars for purchases of collaboration drinks and food for one week starting January 1st.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing