Pohang City to Sell 60 Billion KRW Worth of Pohang Love Gift Certificates with 10% Special Discount for Lunar New Year

10% Discount Issued in January-February Next Year... Expected to Revitalize the Livelihood Economy

Integrated Purchase Limit of 700,000 Won in January and Up to 300,000 Won for Paper Type Increased

Pohang City will begin selling 60 billion KRW worth of Pohang Sarang Gift Certificates at a 10% discount starting from the 2nd of next month, injecting vitality into the local small businesses that have been experiencing reduced consumption during the year-end and New Year period.

Promotion of Pohang Love Gift Certificate Discount. Provided by Pohang City

This discounted sale is an early release of 60 billion KRW with a significantly expanded 10% discount issuance at the beginning of the year to support the local economy, which has been weakened by the ongoing economic downturn.

First, on January 2nd next year, Pohang Sarang Cards (card type and mobile Pohang Sarang Gift Certificates) worth 35 billion KRW will be issued and sold at a 10% discount, followed by the sale of 15 billion KRW worth of paper-type Pohang Sarang Gift Certificates at a 10% discount on January 14th.

The individual purchase limit for Pohang Sarang Gift Certificates in January will be raised to 700,000 KRW by combining the limits of the Pohang Sarang Card and the paper-type gift certificates, and the purchase limit for paper-type certificates will also be increased to a maximum of 300,000 KRW. The holding limit for the Pohang Sarang Card remains at 700,000 KRW.

The Pohang Sarang Card can be recharged via the mobile app (iM Shop) starting from 00:15 on January 2nd, and at 107 sales agency locations during business hours.

The paper-type Pohang Sarang Gift Certificates will be available for purchase from January 14th during financial institution business hours at 165 sales agency financial institutions. In rural areas, only local residents can purchase them, and citizens from the same region cannot purchase more than their local quota.

The financial institutions acting as sales agencies for Pohang Sarang Gift Certificates include IM Bank, NongHyup, Suhyup, Saemaeul Geumgo, and ShinHyup, and can be confirmed on the Pohang City Hall website or the mobile app (iM Shop).

Additionally, the city plans to issue an additional 10 billion KRW worth of Pohang Sarang Cards on February 3rd next year and conduct a special 10% discount sale. The individual purchase limit for February will be 500,000 KRW, with the holding limit maintained at 700,000 KRW.

Although the current issuance target for Pohang Sarang Gift Certificates next year is 200 billion KRW, the city plans to make every effort to further expand the issuance scale in anticipation of continued difficulties in the local economy.

Mayor Lee Kang-deok stated, “The early expanded issuance of Pohang Sarang Gift Certificates at a 10% discount at the beginning of next year is expected to act as a consumption catalyst for the small businesses that have been severely affected during the year-end and New Year period. We hope that household incomes and small business sales will increase compared to this year, revitalizing the struggling local economy, and Pohang City will also strive to support policies accordingly.”

The city has achieved an issuance of 2.2246 trillion KRW in Pohang Sarang Gift Certificates up to this year, establishing a virtuous cycle structure where funds circulate within the local economy.

This content was produced with the assistance of AI translation services.