FSN "Boosters Achieves Post-Value of About 100 Billion Won Through Additional Investment"

Boosterz, a subsidiary of FSN listed on KOSDAQ, announced on the 24th that it has completed investment attraction from H Ventures and Smart Study Ventures. Despite the investment winter, Boosterz was recognized with a corporate value of approximately 100 billion KRW. Additionally, follow-up investment procedures are underway.

Boosterz, which raised a total of 16 billion KRW in Series A funding in 2022, successfully secured investment despite the economic downturn and worsening investment conditions. It is expected that the additional investment process with two institutions, including a venture investment firm within a major domestic financial group, will be completed in January. Once this investment procedure is finalized, Boosterz is expected to accelerate its growth momentum with the secured funds.

Leading FSN’s brand win-win business, Boosterz has achieved steady sales growth since its establishment in 2019. This year, it has reached its highest performance, establishing itself as a leading brand accelerator in Korea. From January to October this year, monthly sales growth was achieved every month. Since surpassing the first 10 billion KRW in sales in July, it has set new records for the highest monthly sales for four consecutive months. Based on this, from January to November this year, it recorded cumulative sales of approximately 93.5 billion KRW and an operating profit of 14 billion KRW, breaking its record for the highest annual performance early. The target sales of 100 billion KRW and operating profit of 14 billion KRW are also expected to be easily achieved.

Boosterz is also highly evaluated in terms of future growth potential. By expanding partnerships and investments, Boosterz has completed a structure that can generate stable annual sales without relying on seasonality. Furthermore, it is expanding its business areas centered on life & healthcare categories such as athleisure and natural light LED, and with the partner brands’ global market entry set to accelerate next year, greater growth than this year is expected.

Based on its long-accumulated advertising, marketing capabilities, and technological expertise, Boosterz is solidifying its position as a leader in the AI advertising field. It has launched the ultra-efficient advertising creative service platform 'Crex.ai' and the AI chatbot service ‘Creling,’ actively utilizing them in partner brands’ advertising marketing. Since the introduction of the AI platform, advertising production speed, paid image usage rate, and ROAS have significantly improved. Going forward, Boosterz plans to further enhance its AI platform while strengthening the adoption of AI platforms for brand accelerating of partner brands, which is expected to maximize advertising marketing performance accordingly.

Seo Jeonggyo, CEO of Boosterz, said, “Boosterz has shown steady growth since its establishment, and especially this year, it achieved its annual sales and operating profit targets early, growing into a company with annual sales of 100 billion KRW within five years of full-scale business promotion.” He added, “Starting next year, we plan to accelerate overseas market expansion together with partner brands that have high growth potential, not limiting ourselves to the domestic market.”

He said, “Through this investment attraction, Boosterz’s excellent performance, future growth potential, technological capabilities, and business competencies have been comprehensively recognized. Discussions on follow-up investments with venture investment firms within major financial groups are also underway, so we will do our best to continue the growth trend next year. We will repay investors who trusted Boosterz’s business model and growth despite the investment winter through steady growth and performance achievement.”

This content was produced with the assistance of AI translation services.