Chabot 'My Car Purchase Service' Top Imported Car Brand is BMW

Hybrid and SUV Popularity Remains Strong

The most popular imported car in Chabot Mobility's 'My Car Purchase Service' mobility platform was found to be the BMW 5 Series.

On the 23rd, Chabot Mobility announced that it analyzed approximately 320,000 data entries from this year's 'My Car Purchase Service' usage (from January 1 to December 15) to reach this result.

In the imported car segment, BMW dominated with more than half (54.2%) of the share, securing an overwhelming first place. The diverse model lineup including sedans, sport utility vehicles (SUVs), and electric vehicles (EVs) was effective. This was followed by ▲Mercedes-Benz (31.9%) ▲Audi (6.7%) ▲Ford (1.5%) ▲Volvo (1.4%).

By model, the BMW 5 Series was the most popular with 38.8%. It was followed by the 3 Series (15.3%) and X3 (7.1%). For Mercedes-Benz, the E-Class accounted for 57.5% of all applications. Among Audi models, the Q4 e-tron was the most popular at 29%. Ford's Bronco ranked first with 55.6%, which appears to be a result of increased demand for SUVs and pickup trucks.

Notably, even after the Mercedes-Benz electric vehicle fire incident in August, requests for quotes for electric models EQA and EQB increased. The BMW i5 and Audi Q4 e-tron also showed steady demand.

In the domestic car segment, Kia led with 35.9% popularity. Hyundai followed with 28.5%, and Genesis with 27.4%, with Hyundai Motor Group occupying 90% of the entire domestic car market. Other brands ranked as Chevrolet (3.5%), KGM (2.7%), and Renault Korea (1.9%).

Analyzing the number of applications for Chabot’s immediate delivery service in the lease and rental market, brand shares were ▲Kia (29.9%) ▲Hyundai (22.2%) ▲BMW (20.6%) ▲Genesis (10.8%) ▲Mercedes-Benz (9.8%).

By model, Kia's 'The New Sorento Hybrid' ranked first with 10.8% of total applications. It was followed by ▲Hyundai The New Avante (8.8%) ▲BMW 3 Series (8.2%) ▲Kia The All New Sportage Hybrid (7.2%) ▲Hyundai The All New Grandeur Hybrid (6.7%).

A Chabot Mobility official stated, "We will continue to provide vehicle purchase solutions that reflect major market trends and consumer needs based on user data to enhance customer satisfaction."

This content was produced with the assistance of AI translation services.