Hecto Group Unveils New CI and Declares Vision... "Aiming for 100x Growth Within 10 Years"

Hecto Group (Hecto Innovation, Hecto Financial, Hecto Healthcare, Hecto Data, Hecto Media, Hecto) announced a major rebranding, unveiling a new corporate identity (CI), mission, and declared its ambition to grow into a Hectocon company within the next 10 years.

On the 20th, Hecto Group held a vision declaration ceremony for all employees at the community hall of its headquarters in Yeoksam-dong, presenting the direction the group will take, the company announced on the 23rd. The vision declaration ceremony was attended by Lee Kyung-min, Chairman of Hecto Group, along with key executives and employees of the group.

In response to the recent global market synchronization and rapid advancement of AI technology, Hecto Group set its business direction focusing on ‘global’ and ‘AI’. Along with this, the group organized a vision declaration ceremony centered on a comprehensive CI overhaul and organizational culture innovation to clearly present Hecto Group’s identity and future vision, providing an opportunity to communicate with employees and share common values.

The new CI dynamically expresses the ‘O’ in Hecto, inspired by the motif of a rising sun. The brand slogan is ‘Every Day Forward,’ embodying the commitment to improve customers’ lives daily and bring positive changes to society.

The slogan for organizational culture innovation was set as ‘Empowering every day,’ which includes the meaning of spreading positive energy among members.

The new vision, combining Hecto Group’s core values, is ‘Empowering forward,’ signifying the collective strength of all members to drive the company’s continuous progress. It reflects the determination of Hecto members to unite and create change to support customers in living positive and proactive lives.

Hecto Group plans to expand its business beyond stable growth centered on existing B2B operations into B2C sectors based on IT technologies such as artificial intelligence (AI) and big data. To realize this future vision, the group will implement a ‘Group Leadership Program’ starting next year to strengthen internal consensus. The strategy is to create an organizational culture at Hecto that enhances members’ expertise and pursues long-term growth rather than short-term results.

Lee Kyung-min, Chairman of Hecto Group, said, “Like the rising sun every day, Hecto Group will become a company that improves customers’ lives daily and leads positive change,” adding, “Through this vision declaration ceremony, we will establish the group’s identity and strengthen members’ group leadership through various programs to leap forward as a ‘Hectocon’ company growing 100 times within 10 years.”

Meanwhile, Hecto Group, originating from Hecto Innovation established in 2009, provides various lifestyle-oriented services in fields such as IT information services, fintech, healthcare, and data.

This content was produced with the assistance of AI translation services.