McCallan Whiskey Set Worth 100 Million Won... Lotte Mart Opens Pre-Orders for Alcohol Gift Sets

Considering the Polarization Trend in Consumption
Preparing from Practical to Premium
Diversified Preferences, Increasing Item Count by 30%

Lotte Mart and the liquor specialty store Bottle Bunker announced on the 22nd that they will be conducting a pre-order promotion for over 200 liquor gift set items until January 15th next year. Compared to last year’s Lunar New Year, the number of items has been expanded by about 30%, preparing a variety of gift sets covering a wide range of prices from practical to premium.

A customer is looking at products on the wine display at Lotte Mart. Provided by Lotte Mart.

In the wine category, the quantity of value-for-money two-bottle gift sets has been increased by about 30% compared to last Lunar New Year. This is because the preference for practical products with excellent cost-effectiveness is increasing. In fact, looking at the sales performance of gift sets during last Lunar New Year, sales of bundled wine gift sets increased by about 20% compared to the previous year. They have prepared reasonably priced gift sets ranging from practical Chilean and Spanish wines priced between 20,000 to 30,000 KRW to French Bordeaux wine bundles priced between 60,000 to 70,000 KRW.

More than 40% of the pre-order items are composed of whiskey products. This is due to the steady increase in demand for whiskey gift sets. This Lunar New Year, they will present eight types of single malt whiskeys from the ‘Diageo Special Release 2024’ cask strength collection, carefully selected by the world’s top whiskey artisans, as gift sets. Representative products include the ‘Laphroaig 12 Year 2024 Special Release’ priced at 220,800 KRW and the ‘Caol Ila 11 Year 2024 Special Release’ priced at 135,800 KRW. The single cask whiskey ‘Private Bottle No.1 Benromach 2014,’ bottled only from the matured original liquid from a single oak barrel, is sold at 239,000 KRW. This gift set, exclusively prepared by Lotte Mart, is for customers who prefer Benromach’s unique sherry and peat flavors.

Traditional liquors and Japanese sake gift sets are also offered. To celebrate the Year of the Blue Snake, the representative distilled soju brand ‘Hwayo 53% Cheongsa Edition’ is sold at 69,980 KRW for L.POINT members. The distilled soju ‘Hwayo 41% Package Set (375ml·2 bottles, 1 tasting glass),’ which includes a tasting glass so that the flavor can be enjoyed like whiskey, is prepared at 46,960 KRW. A representative sake gift set is the ‘Tears of the Polar Bear - Exclusive Ceramic Cup Set (Tears of the Polar Bear Junmai 720ml, 2 exclusive ceramic cups),’ sold at 24,900 KRW. This set sold out its initial 1,000 units within two days of the pre-order promotion launch. After securing additional stock, pre-orders resumed from the 19th.

Limited edition whiskey 'Macallan Horizon'. Provided by Lotte Mart.

Bottle Bunker offers top-tier gift sets, reflecting the trend of preferring premium whiskey and sparkling wine. First, they present four limited-quantity ultra-high-end whiskey gift sets. The ‘Macallan Horizon,’ a limited edition whiskey created in collaboration with Bentley, the UK’s top luxury car brand, to celebrate Macallan’s 200th anniversary, is sold exclusively at large marts for 120 million KRW. As the first whiskey produced in a horizontal bottle in extremely limited quantities, it is a highly rare and valuable product. Among large marts, only Lotte Mart’s Bottle Bunker handles it. It was sold in November, and one additional bottle was secured for this Lunar New Year gift set. Additionally, Bottle Bunker plans to sell the ‘Macallan 200th Anniversary Timespace Mastery’ on the 26th.

Among champagnes, the ‘Vinotech Brut Vintage Series 2000 and 2002,’ released to commemorate the 175th anniversary of the Paul Roger Champagne House, is offered at a discounted price in the 300,000 KRW range each. As premium wine gift sets, the premium Chilean wine ‘Don Melcho 2021’ is available for L.POINT members at 279,000 KRW, and the ‘Don Melcho Vertical Vintage Set (1987, 1997, 2008, 2011, 2015, 2016)’ is offered at 2,290,000 KRW for L.POINT members.

Park Hyejin, team leader of Lotte Mart Bottle Bunker, said, “As the pre-order demand for holiday liquor gift sets is steadily increasing, especially this holiday season, we focused on diversifying the selection and expanding the quantity.” She added, “We hope customers prepare memorable and special holiday gifts through the differentiated gift sets available only at Lotte Mart and Bottle Bunker.”

This content was produced with the assistance of AI translation services.