CJ Freshway, Promotion of Lobster Tail with New Brunswick Provincial Government in Canada

Targeting the Year-End Lobster Market Through SSG.COM

CJ Freshway, a group catering and food distribution company, is teaming up with the government of New Brunswick, Canada, to target the year-end lobster market.

On the 18th, CJ Freshway announced that it will import lobster tails locally from Canada and sell them through SSG.COM, the e-commerce subsidiary of Shinsegae Group. This collaborative promotion was made possible after CJ Freshway accepted the proposal from the New Brunswick government.

CJ Freshway Lobster Tail Product Cooking Presentation Example. Provided by CJ Freshway

CJ Freshway is conducting this promotion targeting the year-end season, which corresponds to the lobster demand peak. In fact, the volume of lobsters distributed by CJ Freshway in December last year was four times the monthly average.

Over the past three years, CJ Freshway has distributed lobsters worth approximately 20 billion KRW. Related sales have steadily increased by an average of 23% annually. The main distribution channel is school catering services.

CJ Freshway plans to continue strengthening its local network based on its overseas offices. In line with consumer trends, the company intends to expand high-quality products with competitiveness in both B2B foodservice and catering businesses as well as B2C sales channels.

A CJ Freshway representative stated, "This promotion is a case of providing consumers with a differentiated gourmet experience through products that combine quality and price competitiveness based on a special partnership. We will continue to strengthen our domestic and international distribution networks to further solidify our market-leading position."

This content was produced with the assistance of AI translation services.