Musinsa Standard Opens Offline Store at Lotte Department Store Dongtan Branch

Offline Store No. 19... The Last New Store Opening This Year

Musinsa's private brand (PB), Musinsa Standard, announced on the 17th that it will open a new offline store at Lotte Department Store Dongtan Branch. Musinsa Standard became the first domestic native SPA (manufacturing and distribution integration) fashion brand to enter Lotte Department Store Dongtan Branch.

The Musinsa Standard store opening on the 19th at Lotte Department Store Dongtan Branch will be the 19th offline store and the last new store to open this year.

Musinsa Standard Lotte Department Store Dongtan Branch. Photo by Musinsa

At Musinsa Standard Lotte Department Store Dongtan Branch, customers can find popular products including outerwear from the men's, women's, and kids' lines for the 2024 Fall/Winter (FW) season. Since Hwaseong City has a high proportion of infants and young children (ages 0 to 7) and the average age of the population is in the mid-to-late 30s, indicating a young customer base, the goal is to capture the demand of these customers.

To celebrate the opening, Lotte Department Store Dongtan Branch will hold a discount event for four days until the 22nd. Every day from noon, time-limited special price products such as ▲Basic long-sleeve T-shirts (7,900 KRW) ▲Women's Flexible Crew Neck Long-sleeve T-shirts (7,900 KRW) ▲Women's Synthetic Leather Slip Belt (9,900 KRW) will be sold at discounts of up to 50% or more.

Cashmere blend oversized Balmacaan coats and kids' hooded double short padded parkas will also be offered as daily special deals. Customers who purchase over 50,000 KRW, including kids' products, will receive one of the heat-retaining innerwear 'Heat Standard' kids' T-shirts or tights randomly as a first-come, first-served gift.

A Musinsa Standard representative said, "By making 2024 the first year and actively expanding offline stores, we were able to increase the number of stores more than threefold compared to the previous year," adding, "In 2025, we plan to continue introducing offline stores based on strategic locations where there is customer demand."

This content was produced with the assistance of AI translation services.