LG Electronics Unveils 'Beep' In-Cabin Sensing for Drowsy Driving at CES 2025

In-Cabin Sensing Experience Zone... Real-Time Translation of Foreign Language Signs
Collaboration with US AI Semiconductor Company Ambarella and Korea Road Traffic Authority

LG Electronics will set up an in-cabin sensing (driver and vehicle interior space detection) solution simulation experience zone at CES 2025, the world's largest IT and electronics exhibition. In-cabin sensing is a system that detects the inside of a vehicle using cameras and sensors to prevent traffic accidents.

An LG Electronics model is experiencing a virtual driving simulation in a concept vehicle equipped with LG Electronics' In-Cabin Sensing (driver and vehicle interior space detection) solution simulation experience space. Photo by LG Electronics

On the 16th, LG Electronics announced that it will create an in-cabin sensing solution experience zone at CES 2025, held from the 7th to the 10th of next month (local time) in Las Vegas, USA.

This is the first time that the VS Business Division, which handles automotive electric and electronic equipment at LG Electronics, will participate in an exhibition targeting visitors at CES. The goal is to showcase AI future mobility experiences and driving trends to a wider audience.

Visitors will board a concept vehicle inside the exhibition hall to experience a virtual driving simulation. From the moment they get in the vehicle, AI determines whether the seatbelt is fastened. If it is not fastened or fastened incorrectly, an alarm notifies the user to wear it properly. The system recognizes the driver's facial expressions and displays four emotions?joy, neutral, irritation, and anger?as emoticons on the display. It also measures the real-time heart rate and shows it as a number. This helps prevent major accidents that may occur due to sudden health issues while driving. When visitors gaze at one of the countries displayed on the screen?Korea, Switzerland, or Italy?the system detects their gaze, selects the corresponding country, and starts the driving simulation.

LG Electronics' in-cabin sensing solution AI technology translates foreign language road traffic signs in real time and explains their meanings. Sensors automatically recognize landmarks or sculptures that the driver pays close attention to during driving, remember them, and after the driving simulation ends, explain the remembered places or sculptures on the display. It also assesses drowsiness and inattentive behavior during driving and provides a safe driving score.

It also helps prevent traffic accidents. The Driver Monitoring System (DMS) and the Driver and Interior Monitoring System (DIMS) detect the driver's gaze and head movements using cameras. If inattentive behaviors such as using a mobile phone while driving or not watching the road ahead are detected, warning sounds are issued to protect the safety of the driver, passengers, and pedestrians.

LG Electronics is leading the automotive industry trend shifting from hardware to software-centered vehicles (SDV) by promoting various software-centric vehicle solutions including in-cabin sensing. They are continuously improving the performance of the in-cabin sensing solution by applying vision AI technology. In October, they signed a memorandum of understanding with the Korea Expressway Corporation Road Traffic Research Institute to collaborate on developing next-generation in-cabin sensing solutions such as alcohol detection through road driving simulators.

Additionally, in cooperation with Ambarella, a US AI semiconductor specialist company, LG Electronics plans to showcase the in-cabin sensing solution at Ambarella’s booth in Las Vegas during CES 2025. LG Electronics supplies global automaker customers with high-performance DMS solutions equipped on Ambarella chips, which excel in high-resolution video processing.

Eun Seok-hyun, Vice President and Head of LG Electronics VS Business Division, said, "Through the in-cabin sensing solution applying AI technology that empathizes with drivers, we will provide drivers with a safe and enjoyable mobility experience."

This content was produced with the assistance of AI translation services.