'Imgeummanpyo Icheon' Wins Minister of Trade, Industry and Energy Award at Korea Brand Awards
On the 13th, Icheon City in Gyeonggi Province announced that its agricultural specialty brand, 'Imgeumnompyo Icheon,' received the Minister of Trade, Industry and Energy Award at this year's 'Korea Brand Awards.'
Kim Kyung-hee (center), Mayor of Icheon City, is holding the certificate of the 'Korea Brand Awards' for the 'King's Icheon' brand. Provided by Icheon City
View original imageHosted by the Ministry of Trade, Industry and Energy and organized by the Institute for Industrial Policy Studies (IPS), the 'Korea Brand Awards' is the only government award system related to brands in Korea, presented annually based on the Enforcement Decree of the Industrial Design Promotion Act. It recognizes outstanding companies, local governments, and other organizations that have enhanced industrial competitiveness and contributed to national economic development through creative and advanced brand management.
The city explained that this award recognizes the 'Imgeumnompyo Icheon' brand for providing consumers with excellent quality and trust, and for its contribution to national economic development and the advancement of the agriculture and food industry through creative and advanced brand management.
'Imgeumnompyo Icheon' is a brand symbolizing the exceptional taste and quality of Icheon agricultural products cultivated in a pristine natural environment. The city has continuously maintained quality control and adhered to strict production standards to enhance the brand's value. In particular, it supports the economic independence of local farmers and leads a sustainable agricultural model, contributing to the revitalization of the regional economy.
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Kim Kyung-hee, Mayor of Icheon, said, "This award is a valuable achievement created together by local farmers, related organizations, and consumers," adding, "We will continue to do our best to maintain quality and trust as a representative brand of Korea."
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