Lina Life Insurance Obtains '2024 Consumer-Centered Management Certification'

Rina Life Insurance announced on the 11th that it has obtained the '2024 Consumer-Centered Management (CCM) Certification.'

The Consumer-Centered Management certification is a system that evaluates and certifies whether a company organizes all its activities around consumers and continuously improves related management activities. It is certified by the Fair Trade Commission and operated by the Korea Consumer Agency.

Employees of LINA Life Insurance are taking a commemorative photo at the Consumer-Centered Management Certification Award Ceremony. Photo by LINA Life Insurance

Rina Life was evaluated as a company striving to practice consumer-centered management based on the vision of 'The 1st Choice Brand.' The judges noted that the top management has a strong commitment to consumer-centered management, a company-wide consensus on its necessity and importance has been formed, and human and material resources have been secured, leading to the certification.

Rina Life has taken the lead in consumer protection based on its customer-centric management philosophy with the slogan 'Spotlight on YOU.' It has established a customer-centered system in all areas from insurance development and sales to claims payment, recording the lowest number of complaints in the insurance industry for seven consecutive years. It was also selected as the No. 1 life insurance brand most recommended by consumers for four consecutive years. The company consistently contributes 10 billion KRW annually to social contribution funds, steadily fulfilling its corporate social responsibility.

Shim Hye-sook, Chief Consumer Protection Officer (CCO) of Rina Life Insurance, said, “We are pleased that our continuous efforts for Rina Life customers have been recognized,” adding, “We will continue to strive to alleviate customers' anxieties and concerns based on consumer-centered management and provide products and services that guarantee a better life and a stable future for our customers.”

This content was produced with the assistance of AI translation services.