Yangpyeong-gun, Live Commerce Broadcast Sales at Farm Sites

Yangpyeong-gun, Gyeonggi Province (Governor Jeon Jin-seon) announced on the 9th that it showcased a live commerce sales broadcast at a farm site on the 5th.

Yangpyeong-gun conducted a live commerce sales broadcast at a farm site on the 5th. Provided by Yangpyeong-gun

This broadcast was planned to minimize time and location constraints by utilizing a ‘Mobile×Home’ method, allowing high-quality broadcasts to be produced with simplified equipment.

The broadcast, conducted in cooperation with Grip Company Inc., attracted attention as excellent trainees who completed the ‘Advanced Live Commerce Training for Agro-food Processing Experts’ held in Yangpyeong-gun participated alongside professional show hosts.

The trainees acquired various practical skills such as product-specific sales planning, promotional design, and Smart Store management through one-on-one training sessions with show hosts, and had the opportunity to apply these skills in the actual broadcast.

Including △Maru Touch Cheese △Gwangiwon △Chopildang, the three companies participating in the broadcast communicated directly with consumers through real-time broadcasts set against the backdrop of their product production sites, introducing the features and value of their products. In particular, these companies built consumer trust by transparently revealing the integrity spirit and honest production processes upheld by Yangpyeong-gun enterprises, going beyond simple sales.

Jeon Jin-seon, Governor of Yangpyeong-gun, said, “This live commerce was a great opportunity to provide new sales channels for processed agricultural workers and to promote Yangpyeong’s excellent agro-food products,” adding, “I hope it can establish itself as a trusted local brand by conveying the vividness of the site and the value of the products to consumers.”

Yangpyeong-gun plans to continue implementing various support projects to promote the growth of local agro-food processing companies and expand distribution networks.

This content was produced with the assistance of AI translation services.